Audi Spheres Digital Installation in Copenhagen

Description digitalbuzz

An experiment into the future of the Audi brand experience created the ‘Audi Spheres’ project, an experiential installation in Copenhagen that allowed people to experience the Audi brand through technology via augmented reality video pads, giant video walls and interactive spherical displays among others, whilst each physical sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and eco.

Student’s corner: Ray Ban Bright Light

Ray Ban Bright Light is a funny (concept) mobile app that will help you finding the sunny spots in your city, the places where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps people to get the most out of the sun and their sunglasses.

Nice To Meet You: A Social Art Installation

Description digitalbuzz

When you’re a building company tearing down half a town, you’re never always a going to be a popular company, no matter how great the end result promises to be. So Bonnier Properties, who are currently building a huge shopping centre in Hornstull (the last undeveloped place) in Stockholm, Sweden, decided to create a social art installation to make the area just a little more tolerable during construction…

The installation was created as a dynamic social forest that would add a new leaf every time someone walked by. If you want to stop and interact, each projection is linked to a Microsoft Kinect which allows you to connect with Facebook to create bigger community leaves… Very cool.

The Origin of Brands 1 – Absolut Vodka

In a new series we will uncover how brands started – first is Absolut Vodka. This is a pretty cool story. In 1979, a swedish vodka called ABSOLUT appeared in the US – a big moment for a brand whose story goes back over four hundred years. Check it out.
 
Check it out here…

Air China: Facebook Check Ins

DEscription digitalbuzz

Here is a nice social integration campaign from Air China. In order to increase consumer awareness about the airline’s flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins.

The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for Air China. At each restaurant guests were encouraged to check-in with Air China on Facebook as they sat down to eat. The check-ins were aggregated on the Air China Facebook page, complete with a leader board so and users could view the most popular restaurants. Each week the most those with the highest number of check-ins were awarded two complimentary tickets to Asia. This campaign is a good example of how best to use social media in simple way to get fans on board. (Forgive the pun). It achieved excellent results, reaching over a million people. Created by Swedish advertising agency Rodolfo.

Pepsi The Sound of Football

Description theinspirationroom

Pepsi is funding amazing ideas that refresh the world. One of the first projects is “The Sound of Football“, an experiment in the art of blind football. Pepsico/Carlsberg in Sweden arranged a football match between a team of visually impaired players and a team of former professional footballers. The goal was to see how the teams performed under equal conditions, in a match where no one can see.

Tracking technology, the same used at the latest FIFA World Cup, was used to get the position of each player in real time on the football pitch. This information was then fed into an iPhone located on each player’s head and converted into binaural 3D sound. The created sounds for things important on the pitch like the nearest players, the ball and the goals. Through headphones each player could hear what was happening and get a sense of distance between things. The sensors in the iPhone allowed players to locate where the sounds come from when they move their head.

Mobilia: Easier parking

Description creativecriminals

Mobilia shopping mall in Sweden was having a shortage in parking space so they’ve built a big parking complex. The problem continued because nobody was using the new parking building. That’s why they launched this crazy stunt. In the parking lot, one car was placed on top of another in order to illustrate the parking problems. The story created a big buzz and a lot of free publicity. Afterwards they made the connection with the parking problem and the new building. A good example of cheap but efficient advertising.

 Swedish Post: Sweden’s Safest Hands Challenge

Description digitalbuzz

Here is the latest campaign from the Swedish Post, who we must say, produce some very cool work for a post office! The campaign is called “Sweden’s Safest Hands” an augmented reality style challenge that is played out with your iPhone across the many streets of Sweden.

The challenge is for people to virtually deliver one of 300 odd parcels in the fastest time, with the safest hands, and by safest hands, they mean the app will utilise the compass, GPS and accelerometer to track and measure how stable and safe you actually are with your movements on the path to deliver that virtual parcel.

Each day a number of new parcels become available to be delivered, with the first person to deliver that parcel safely, winning the contents of that virtual parcel, but in the real world…

Salvation Army Fretex Surprise Catwalk

Description theinspirationroom

Fretex, a second hand clothing chain operated by the Salvation Army, ran a surprise catwalk during Oslo Fashion Week in August 2010, using pedestrians in a subway to raise media awareness. A fashion catwalk was installed over a central subway exit in Oslo, next to Oslo City Fashion Mall. People wearing everyday clothes walked through the exit, along the specially built runway and carpet, observed by an expert panel of fashion stylists, journalist and models, with a well-known DJ providing appropriate music for each model. The Surprise Catwalk raised awareness of the brand and the shop’s need for donated clothes, as well as signed up fans on the Fretex Fashion Facebook page. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.