Listerine - Flipbook with Bad Breath

Description adverblog

Listerine took no hostages in its latest campaign in Hong Kong. A flipbook at first sight might seem like an old-style approach. But if when you flip the pages the beautiful girl sends you a kiss that smells like onions, I’m sure you’re gonna be pretty surprised. A perfect combination of experience & coupon marketing that generated an incredible redemption rate.

The coupon on the back of the flipbook offered people a free bottle of Listerine, and 66% of those who were exposed to the smelly message claimed the free sample.

The Incredible Sampling Robot (BOS Ice Tea)

BEV is the world’s first Tweet activated sampling machine. This time it’s from South African brand BOS Ice Tea who have launched this Twitter powered vending machine in Cape Town.

Simply tweet her unique hashtag when standing in front of the machine, and enjoy an ice cold BOS Ice Tea on the house.

Coca-Cola | MOVE TO THE BEAT TV: The Mobile Beat Academy

The Mobile Beat Academy toured the country with the Coca-Cola Beat Dance crew. The dance crew stopped off in Dublin, Cork, Galway and Belfast showing people how they could ‘Move to the Beat’. These are some of the highlights from the tour.

The best of the Streets Share Happy 360 booth

Description digitalbuzz

Summer attracts all sorts of promotional installations and events, but I can’t say I’ve ever seen one that rolled out a matrix-style 360 degree photo booth before! Well, Unilever’s “Streets Ice Cream” has done just that, with their “Share Happy Booth” that has been travelling across Australia as a sampling installation meets photo booth, allowing anyone who’s keen to jump in, the opportunity to get their very own 360 photo sequence posted to YouTube.

Jell-O: Facial Recognition Sampling Machine

Description digitalbuzz

To help launch the new Jell-o Temptations premium desert range for adults, sampling was always on the cards, but this machine takes sampling to a whole new level… It uses facial recognition software to detect the “Age” of the potential consumer, and if you happened to be too young, it would reject you, with a cheeky message reminding kids and their parents (that was the setting!) that they weren’t old enough to enjoy the new Jell-o range, because it was designed for adults only!

Strategically positioned in Chicago’s Shedd Aquarium, a location that was sure to grab the attention of hundreds of kids, it seems an ingenious way to get kids to entice parents after being rejected for a free treat, while giving each of the parents a warm smug feeling for reaping the benefits! A great idea mixed with a super smart media placement and interaction strategy.