Jameson Irish Whiskey: Playable AR Billboards

Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, banner ads, the Facebook app and even the real bottle itself, to launch the game from any smartphone.

StreetPong: Play Pong At The Traffic Lights

Description digitalbuzz

So you’re a pedestrian, standing at a busy intersection, waiting to cross the road… Boring right? Well, not any more. Introducing StreetPong, which is creating urban interactions between random strangers on opposite sides of the road! The game screen shows how long the traffic lights have before changing colour, and when the lights change to red, people on either side of the road can play each other directly in a real-time pong challenge! And when the lights go green… the person with the most points wins and the next player steps up! Very cool

A coin to stop the Seal Killers

Description adverblog

Another very nice “offline interactive” idea made in Germany to raise awareness on the stupid and cruel seals killing happening around the world in countries like Canada, Russia and Norway just to name a few. Every year almost a million seals are killed for their pelts, their fat and their flesh. A huge number that gets even more awful if you think how cruelly the animals are killed (using a firearm!).

A billboard was installed encouraging people to use their small change to make seal hunters disappears. Citizens walking by the installation were prompted to throw the coins to the wall enabled by hundreds of magnets until the image of the killer was completely covered and disappeared from the sight. What a great way to have people interact for a few minutes with the campaign message.

How far will you go for Fantastic Delites? - Delite-o-matic

Description digitalbuzz

This has to be one of the very best vending machines I’ve ever seen. And trust me, I’d know, I’ve got somewhat of a vending machine posting fetish, some sort of modern-retro-coolness kinda of crush on these things, and the near limitless ideas they can spawn. And here, in Australia, comes the Delite-O-Matic, a seemingly simply sampling machine like we’ve not seen before, playing to the most basic of human instincts in weird and wonderful ways…

Fantastic Delites (a snack food) are supposedly so good, that once you have them, you’ll do almost anything to get more. Well, they weren’t wrong if this video is anything to go by, as hundreds of people step up for challenge to score a box of Fantastic Delites from the sampling machine.

Galleria Mall: Tweet Cloud

This open-air mall in Brazil wanted to give people something only their mall could offer them; clouds. People could select a type of cloud they wanted to launch and then tweeted about it. A special machine generated the clouds by ussing bubbles and send them skywards.

Thai Health Promotion Foundation- Smoking Kid

Unified directory of Phuket - Thai Health Promotion Foundation- Smoking Kid
Created by Ogilvy Thailand

The EVOC Indestructible Billboard

To experience the shock absorbing effect of the EVOC protective backpack, this unique billboard was created. A backpack was attached to a billboard at a bus stop and people could use it as a punching bag. Well this is definitely a hands on approach to experience the shock absorbing effect.

Nissan LEAF - a world without petrol art installation

Nissan LEAF launched in Sydney and Melbourne with an art installation showing how petrol bowsers might be used in ‘a world without petrol’. Learn more at www.nissan.com.au/LEAF or view and vote for your favorite bowser at www.zeropetrol.com.au

BBC: Frozen Planet Augmented Reality Event

Description digitalbuzz

Augmented Reality Installations are still trending strong, and here is a great one from the BBC that’s been travelling shopping centres in the US recently. To promote the new BBC “Frozen Planet” Blu-ray/DVD, they teamed up with Appshaker, to create a highly realistic Augmented Reality installation that allowed people to interact with some of the worlds most amazing creatures…

Coca-Cola: The Downloadable Concert

Coca-Cola Columbia recently set out to promote their new online radio station Coke FM. So Coca-Cola took a popular local band and hosted a live convert on a stage that was suspended over 50m from the ground. To get the band down to ground level, the crowd had to download songs from the band’s latest album on the Coke FM mobile site. By downloading the songs on their mobile phones the audience helped to lower the band to the full stage.

Giant Tourism BC Vending Machine comes to San Francisco

San Franciscans passing through Justin Herman Plaza May 17th got a big surprise!

Overnight, Tourism British Columbia flipped the switch on the BC Moments Machine — a one of a kind, 14-foot tall, 10-foot wide vending machine. Forget pop and chips though — the BC Moments Machine offered items like mountain bikes, kayaks and made in BC surfboards.

The BC Moments Machine will be in San Francisco until May 19 and is part of the ‘100 BC Moments’ Campaign encouraging travellers to experience what BC has to offer this summer.

To explore other BC Moments visit http://www.100BCMoments.com

Waternet: The Amsterdam Peeing Challenge

Waternet is (amongst other things) responsible for cleaning the canals in Amsterdam, a pretty big task in itself. But each year on “Queensday” they come under siege from millions of people consuming excess amounts of alcohol, who in turn, use the canals as a very convenient toilet…

So this year, Achtung teamed with Waternet to create digital installations on numerous outdoor toilets to gamify the human necessity into something that was better than just peeing in the canal! Rigged up with Arduino boards and pressure sensors, the outdoor toilets became gaming stations in multi-player events to float the duck to the top! Very cool concept.

Converse “Just Add Color”

Just Add Color is the newest campaign of Converse for Chucks. It uses the iconic high cut design in stencil printed and painted on city cards, posters, and walls.

The highlight, however, is the graffiti art done by different, well, graffiti artists in Austria, Germany, and Switzerland using all sorts of non-traditional painting method such as paintball-like splotches were used.

The Parisian Pinball Park

Description digitalbuzz

Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every corner of the car. They don’t care. Crazy right?!

So Ford Europe, through our friends at Ogilvy Paris, created the Parisian Pinball Park Challenge. A digital installation that was created around a free parking space in Paris, the catch was, the space was small and the cars either side of the parking space were rigged up to the overhead pinball score board… The worse the driver, the more points they scored, with the winner being presented a brand new car complete with active park assist which conveniently parks the car perfectly!

Coca-Cola The Cheering Truck

Description digitalbuzz

Here’s another great real-world campaign from Coca-Cola, ‘The Cheering Truck’. The brand’s well known red truck has been fitted with a recording booth and has been travelling all over Argentina collecting the cheers of football fans to support the Argentinean team.

The truck drove through 19 provinces in Argentina, stopping in selected areas inviting fans to step into the truck and have their cheers recorded. As the cheers were captured a digital sign outside the truck displayed the number of cheers as it climbed towards a million. On the day of the match the Coca-Cola Cheering Truck drove into a stadium holding 50,000 people and played the recording of over a million voices chanting and cheering to support their national team. Super cool…