phibilicious
1 year ago
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Unilever: Augmented Reality Cinema Experience

Description digitalbuzz

Unilever’s “Paddle Pop” ice cream brand in Turkey recently turned the hero “Lion” mascot into a super hero that appeared in Cinema’s across the country as part of an interactive Augmented Reality Experience that saw a battle played out inside the audience of each cinema.

As the characters duelled in front of the screen, the audience was challenged to catch as many augmented reality crystals as possible before continuing the adventure online, where website traffic was up 55% during the campaign and over 800k games played.

2 years ago
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Coca-Cola: Happiness Machine for Couples

Description digitalbuzz

For the past Valentine’s day, Coca-Cola has installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple.

Some of my old mates from C-Section came-up with this smart idea to communicate Coke’s famous motto “Open Happiness.” Kudos guys!

2 years ago
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Natour: Organized tours

2 creative print advertisements made for Natour, a tour organizer. The two print advertisements show India and New York, normally to so organized cities. Tagline that goes along: “Organized tours to hectic destinations”.

2 years ago
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General Motors: Interactive Windows Concept

Description digitalbuzz

Here is a really cool project initiated by General Motors, called the “Windows of Opportunity” project that challenged the FutureLAB at the Bezalel Academy of Art and Design in Israel to make back seat windows interactive for kids…

The challenge was designed around a transparent digital display window, and the students worked with the General Motors Human-Machine Interface Group to explore the possibilities of the future. With the outcome being an entertainment centre built around apps to deliver gaming, information and creative expression for kids. Very very cool.

2 years ago
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Opticana: iPhone pop-up banner

Description creativecriminals

A clever and very simple pop-up banner for iPhones was created to promote Opticana eye wear. When you zoom in on a text on your iPhone, a pop-up appears asking if you need to zoom in to see more. Who needs glasses anyway when you can zoom in on your smartphone?

2 years ago
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Volkswagen: 0 to 100
Description creativecriminals
Wonderful billboard combination for Volkswagen. The new Golf GTI goes  from 0 to 100km/h in 6.9 seconds. Perfectly illustrated with these two  numbers.

Volkswagen: 0 to 100

Description creativecriminals

Wonderful billboard combination for Volkswagen. The new Golf GTI goes from 0 to 100km/h in 6.9 seconds. Perfectly illustrated with these two numbers.

2 years ago
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Coca-Cola: Summer Love

Description youtube

Coca-Cola Israel has once again brought together thousands of youths for various summer activities across the country including a movie marathon, day at a water park, rock concert and parties, creating an unforgettable Coca-Cola Summer Love experience for 2011.
They wanted to integrate people’s online experience with their real life in an intuitive and easy way. This led to the introduction of FaceLook - a real life posting application based on Face.com face recognition technology, enabling participants to post comments and pictures to their Facebook wall using only their faces as identification.At any one of the venues of Coca-Cola Summer Love, participants could post experiences on their Facebook wall, just by looking at the FaceLook machine. The application recognised the person and posted an automatic comment, relevant to the attraction closest to where the machine was located.The set up was easy as the teenagers had to register to the events through Facebook and there they could choose to opt into the FaceLook app.Tens of thousands of people used the FaceLook machines to share the fun with their friends and by doing so spread the Coca-Cola message and multiplied the buzz and engagement of Coca-Cola’s summer activities.

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MUST SEE - Sundance Film Festival 2011 “Skateistan: To Live and Skate Kabul”

Description youtube
In a country with innumerable problems, Skateistan represents an oasis where children can be children and build the kinds of cross-cultural relationships that Afghanistan needs for future stability.

Programmer’s Note: Former professional snowboarder Orlando von Einsiedel found that the Skateistan project combined two worlds he felt very passionate about: extreme sports and social work. The Skateistan project—started by two Australian aid workers who began giving skating as well as educational lessons to more than 350 kids in Kabul, Afghanistan—equips young men and women with the skills to lead their communities toward social change and development and piqued von Einsiedel’s interest enough to make him want to capture it with a camera. Flying directly from Frankfurt to Kabul, von Einsiedel and crew sought to create a more optimistic image of Afghanistan. What resulted is a beautifully composed film that turns a spotlight on neither the battles nor the victims in this war-torn country, but rather on the hopeful spirit and culture of change that the youth of Kabul are yearning to put into action. We’re thrilled to welcome von Einsiedel’s film to this year’s Festival and urge you to check out http://skateistan.org/ on your next Internet stop.

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