phibilicious
1 year ago
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The Latest Social Media Statistics by Socialnomics

his is the third video in the series updating us with some of the latest statistics regarding Social Media (see http://talking-talkfusion.com/video-blog). You can see from these statistics that you really do need to be proactive in your Social Media activities. The Talk Fusion Social media tools consist of Video Blog, the Fusion Wall and Video Share. 3 more reasons to be using Talk Fusion.

Socialnomics was written by Erik Qualman and you can find out more information about how Social Media is changing and revolutionising the way we communicate at http://socialnomics.net

1 year ago
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SlideShare: What Is Digital Strategy?

It’s interesting to look at how a strategy brain works, more so, the transition of traditional strategists or other agency types who are getting into digital strategy… So, I thought it would be great to share this SlideShare presentation from my mate Julian Cole, who’s the digital strategy director at BBH in New York. The presentation provides a pretty simple framework for digital strategy thinking and the process to get good ideas out… It’s smart… Read it. Learn it. Practice it. Make awesome work.

1 year ago
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So what is ‘Integrated Advertising’?


Trying to make sense of that ambiguous term called -Integrated Advertising.

1 year ago
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Infographic: Statistics From Cannes Lions 2012
Description digitalbuzz
This just my be our longest post ever, a full 40,000+ pixel wrap of all that happened in Cannes, from the agencies that attended, delegate demographics, what won, what didn’t, the most creative countries, presentation topics, speakers, sessions, full social buzz wrap and every other piece of detail you can imagine. All pulled together by our friends at Sapient.

Infographic: Statistics From Cannes Lions 2012

Description digitalbuzz

This just my be our longest post ever, a full 40,000+ pixel wrap of all that happened in Cannes, from the agencies that attended, delegate demographics, what won, what didn’t, the most creative countries, presentation topics, speakers, sessions, full social buzz wrap and every other piece of detail you can imagine. All pulled together by our friends at Sapient.

1 year ago
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How Much Data is Generated in a Minute?

2 million search queries for Google – EACH MINUTE
571 new websites launched – EACH MINUTE
3,600 new photos to Instagram – EACH MINUTE
47,000 App Downloads via Apple – EACH MINUTE

How Much Data is Generated in a Minute?

  • 2 million search queries for Google – EACH MINUTE
  • 571 new websites launched – EACH MINUTE
  • 3,600 new photos to Instagram – EACH MINUTE
  • 47,000 App Downloads via Apple – EACH MINUTE
2 years ago
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Cannes Future Lions: Winning Case Studies 2012
Description digitalbuzz
Since 2006, AKQA have presented the Future Lions at the Cannes Lions International Festival of Creativity. A student/junior competition designed to challenge thinking in ways they couldn’t be produced 5 years ago. Global fame and guaranteed jobs await the winners, with the 2012 Future Lions having over 1000 entries and producing 5 outstanding winners.
Future Lions come from over 40 countries, and are given the same brief every year…”Advertise a product from a brand in a way that couldn’t have been done five years ago, to an audience of your choosing.” So if you’re a student. Give it a crack for 2013. View the winners videos here…

Cannes Future Lions: Winning Case Studies 2012

Description digitalbuzz

Since 2006, AKQA have presented the Future Lions at the Cannes Lions International Festival of Creativity. A student/junior competition designed to challenge thinking in ways they couldn’t be produced 5 years ago. Global fame and guaranteed jobs await the winners, with the 2012 Future Lions having over 1000 entries and producing 5 outstanding winners.

Future Lions come from over 40 countries, and are given the same brief every year…”Advertise a product from a brand in a way that couldn’t have been done five years ago, to an audience of your choosing.” So if you’re a student. Give it a crack for 2013. View the winners videos here…

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The 100+ Best Slides From Cannes Lions 2012

Description digitalbuzz

Here it is. The 100+ Best Slides From Cannes Lions 2012. Now if you’ve been to the Cannes Lions International Festival of Creativity, you’ll know the vast array of amazing content on offer, but perhaps the only challenge you’ll have all week, is choosing what sessions to attend.

So, as he always does, my good friend Jesse Desjardins (@JesseDee) has curated the 100+ Best Slides from the entire Cannes Lions Festival, meaning if you missed a session, couldn’t remember that kick-ass slide or spent your whole Cannes Lions trip partying on the beach, you can utilise some of this to convince your boss you might have actually went to the sessions!

2 years ago
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Who Looks at Banner Ads?
Description theinspirationroom
Killer Infographics have produced an infographic for Prestige Marketing, looking at who’s clicking, why they click or don’t click, and the top three ways they are used. “Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 8 years, do people still fall for this attractive ad?”

Who Looks at Banner Ads?

Description theinspirationroom

Killer Infographics have produced an infographic for Prestige Marketing, looking at who’s clicking, why they click or don’t click, and the top three ways they are used. “Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 8 years, do people still fall for this attractive ad?”

Banner Ads Infographic

2 years ago
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Sponsored Filters? How Facebook Could Monetize Instagram
Description adweek

 Marketers hope $1B acquisition means better Facebook mobile ad products By Ki Mae Heussner
At least Facebook knows that it had better tread carefully with Instagram fans. In announcing its $1 billion acquisition today, CEO Mark Zuckerberg made a point of saying that Facebook was committed to developing Instagram independently.
"We believe these are different experiences that complement each other," Zuckerberg wrote on his Timeline. “But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.”
That, of course, didn’t stop plenty of Instagram users from flocking to Twitter to gripe about the deal and, in many cases, threaten to quit. But it still gave tech pundits and consumers a reason to believe that Facebook isn’t going to shut down the popular photo-sharing site and, even better, recognizes that it needs to respect the community and culture that’s sprouted around it.
The mega deal is widely recognized as a defensive move by Facebook to protect its turf in the growing mobile social space. And, with it, the social giant acquires an audience of 27 million mobile users who actively share their locations, passions and friends.
But even though Facebook says it will manage Instagram as a separate service, the soon-to-be-public company will obviously be under pressure to use its deep pockets and engineering might to help monetize it. The question is how?
Last September, Instagram CEO Kevin Systrom hinted at possible revenue models at the Mobilize conference in San Francisco. Without going into detail, he outlined two possibilities: a freemium option in which the company charges for premium features and an advertising program capitalizing on the photo-sharing accounts already run by some big brands.
“Instagram is one of the few services where people subscribe to brands like Burberry,” the tech blog GigaOM quoted him as saying, and that holds significant potential.
For Red Bull, for example, which has managed an Instagram account since it launched two years ago, the photo-sharing service has become an effective medium for engaging with consumers, the company said.
"Image interaction rates on instagram have increased over time and user growth has skyrocketed," Kevin Doohan, director of digital marketing, Red Bull Media House North America, told Adweek in an e-mail. "The Red Bull account has grown into a meaningful channel for connecting with our fans."
About a dozen brands, including Logitech, are already integrating their Instagram accounts with their Facebook pages through a product released by social media marketing company Vitrue last month. The so-called “tab module” allows brands to import their stream of Instagram pictures directly into their photo-friendly Facebook Timelines.
"We’ve been seeing this interest in the proliferation of the social graph and social marketing space beyond just Facebook for a while," said Vitrue CEO Reggie Bradford. "Certainly, we think Facebook is the hub and spoke of any marketer’s social marketing experience and infrastructure. But we’re seeing increased desire from marketers—and consumers, frankly— to manage across more components of the social graph."
As Facebook develops Instagram, he expects the company to give marketers ways to leverage their Facebook audience on the photo-sharing service, as well as tools for measuring analytics and publishing in the app.
Beyond that, the Instagram acquisition gives Facebook a valuable new set of mobile and interest data that it can use to better target advertising across its platform.
Sal Candela, mobile director for PHD Network, said he didn’t think marketers were particularly impressed with Facebook’s advertising opportunity in mobile, so they hope the deal leads to better ad products.
“Acquiring Instagram will give Facebook an opportunity to learn how users are sharing photos across various social networks,” he said. “Which can ultimately inform Facebook on how to evolve their network with the conversion of mobile, social, and location.”
Facebook will likely hold off on monetizing Instagram for a while. But when it does, some caution that it shouldn’t deviate too far from its acquisition day pledge.
"I would hope they live up to their promise," said Dave Marsey, svp and media practice lead for Digitas. "Let Instagram remain separate and use the vast resources from Facebook on the tech and engineering side to continue to grow the Instagram platform and audience [but] not monetize the Instagram stream if you will."
So, no Sponsored Filters, for example?
“The marketer side of me may like that,” said Marsey. “But the consumer side of me does not.”

Sponsored Filters? How Facebook Could Monetize Instagram

Description adweek

Marketers hope $1B acquisition means better Facebook mobile ad products
At least Facebook knows that it had better tread carefully with Instagram fans. In announcing its $1 billion acquisition today, CEO Mark Zuckerberg made a point of saying that Facebook was committed to developing Instagram independently.

"We believe these are different experiences that complement each other," Zuckerberg wrote on his Timeline. “But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.”

That, of course, didn’t stop plenty of Instagram users from flocking to Twitter to gripe about the deal and, in many cases, threaten to quit. But it still gave tech pundits and consumers a reason to believe that Facebook isn’t going to shut down the popular photo-sharing site and, even better, recognizes that it needs to respect the community and culture that’s sprouted around it.

The mega deal is widely recognized as a defensive move by Facebook to protect its turf in the growing mobile social space. And, with it, the social giant acquires an audience of 27 million mobile users who actively share their locations, passions and friends.

But even though Facebook says it will manage Instagram as a separate service, the soon-to-be-public company will obviously be under pressure to use its deep pockets and engineering might to help monetize it. The question is how?

Last September, Instagram CEO Kevin Systrom hinted at possible revenue models at the Mobilize conference in San Francisco. Without going into detail, he outlined two possibilities: a freemium option in which the company charges for premium features and an advertising program capitalizing on the photo-sharing accounts already run by some big brands.

“Instagram is one of the few services where people subscribe to brands like Burberry,” the tech blog GigaOM quoted him as saying, and that holds significant potential.

For Red Bull, for example, which has managed an Instagram account since it launched two years ago, the photo-sharing service has become an effective medium for engaging with consumers, the company said.

"Image interaction rates on instagram have increased over time and user growth has skyrocketed," Kevin Doohan, director of digital marketing, Red Bull Media House North America, told Adweek in an e-mail. "The Red Bull account has grown into a meaningful channel for connecting with our fans."

About a dozen brands, including Logitech, are already integrating their Instagram accounts with their Facebook pages through a product released by social media marketing company Vitrue last month. The so-called “tab module” allows brands to import their stream of Instagram pictures directly into their photo-friendly Facebook Timelines.

"We’ve been seeing this interest in the proliferation of the social graph and social marketing space beyond just Facebook for a while," said Vitrue CEO Reggie Bradford. "Certainly, we think Facebook is the hub and spoke of any marketer’s social marketing experience and infrastructure. But we’re seeing increased desire from marketers—and consumers, frankly— to manage across more components of the social graph."

As Facebook develops Instagram, he expects the company to give marketers ways to leverage their Facebook audience on the photo-sharing service, as well as tools for measuring analytics and publishing in the app.

Beyond that, the Instagram acquisition gives Facebook a valuable new set of mobile and interest data that it can use to better target advertising across its platform.

Sal Candela, mobile director for PHD Network, said he didn’t think marketers were particularly impressed with Facebook’s advertising opportunity in mobile, so they hope the deal leads to better ad products.

“Acquiring Instagram will give Facebook an opportunity to learn how users are sharing photos across various social networks,” he said. “Which can ultimately inform Facebook on how to evolve their network with the conversion of mobile, social, and location.”

Facebook will likely hold off on monetizing Instagram for a while. But when it does, some caution that it shouldn’t deviate too far from its acquisition day pledge.

"I would hope they live up to their promise," said Dave Marsey, svp and media practice lead for Digitas. "Let Instagram remain separate and use the vast resources from Facebook on the tech and engineering side to continue to grow the Instagram platform and audience [but] not monetize the Instagram stream if you will."

So, no Sponsored Filters, for example?

“The marketer side of me may like that,” said Marsey. “But the consumer side of me does not.”
2 years ago
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Uniqlo Undercover

Description adverblog

Uniqlo collaborates with Japanese fashion brand Undercover, and their collection called “UU” website has just launched. You can see their whole product collection with Google map interface navigation. Keep zooming to go from the curious artworks to the product details.

Their wide collection for men’s, women’s, kid’s and baby will be available on March 16th in 11 countries.

2 years ago
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Coca-Cola Soundfest - First Music Festival ever in Vietnam.

Check all the materials we did for the first music festival ever in Vietnam - Coke Soundfest 2012. Including launching Ad, OOH (bus shelters, billboards) and then pictures of the Press Conference.

2 years ago
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A six step content marketing model

by steven van belleghem

2 years ago
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Deadlines

Café Creative Golden Drum 2011 shortlist

2 years ago
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Mobilia: Easier parking

Description creativecriminals

Mobilia shopping mall in Sweden was having a shortage in parking space so they’ve built a big parking complex. The problem continued because nobody was using the new parking building. That’s why they launched this crazy stunt. In the parking lot, one car was placed on top of another in order to illustrate the parking problems. The story created a big buzz and a lot of free publicity. Afterwards they made the connection with the parking problem and the new building. A good example of cheap but efficient advertising.

2 years ago
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Coca Cola Content 2020 Part One

Original description

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that “every contact point with a customer should tell an emotional story”.

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