Penguin Books In Your Ear

Description theinspirationroom

Penguin Books promotion of audio books in Malaysia has won a range of recent advertising awards, including Silver at the 2012 One Show Awards and Black Pencils for Entertainment – Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry – Illustration (Campaign) at the Andy Awards, adding to the Bronze Outdoor Lion at Cannes in 2011. Three print ads show characters walking from the outer ear to the inner ear, representing three well known tales: The Piped Piper of Hamelin, The Wizard of Oz, The Jungle Book.

Buka Coca-Cola Buka Semangat

Description theinspirationroom

Coca-Cola invites Malaysians to release their positive energy and passion with its latest “Buka Coca-Cola, Buka Semangat” (Coca-Cola Open, Open Happiness) campaign, which will now light up the night in Malaysia’s largest full colour LED wall screen located at Putra World Trade Centre, Kuala Lumpur. The show is being promoted in a commercial featuring the red truck convoy usually associated with Coca Cola’s Christmas advertising campaigns. Catch the show every hour on the PWTC from 7:55p.m. until 2:00a.m. from 4-18 November 2011.

Dear Malaysians Say Sorry

Description theinspirationroom

DiGi Telecommunications in Malaysia is running “Dear Malaysians”, a social networking campaign encouraging people to come together with apology and forgiveness in the spirit of Hari Raya (end of Ramadan), Hari Merdeka (31 August) and 1Malaysia (September 16). A three minute online video shows people holding signs with their apologies for past mistakes, with music, “For Forgiveness”, by singer-songwriter Min’Z. The Dear Malaysians campaign is online at dearmalaysians.com, redirected to a section on the the DiGi Facebook page, where Malaysians are invited to send a picture or video of their own apologies. The best submissions overall will be compiled into a video to be uploaded on Malaysia Day. “Forgiveness doesn’t change the past but it does brighten the future. Join us in brightening someone’s day one apology at a time.”

Sharpie celebrates magic-marker artists like amazing cup-doodler Cheeming Boey

Description adweek

The permanent marker might not be as celebrated as the paintbrush, the chisel, or even the ball-point pen. But it can launch an artistic career just the same.

That’s the message of this poignant video from Sharpie starring Cheeming Boey, a young California-based illustrator who grew up on a Malaysian bird farm and has found minor fame in the U.S. art world for his Sharpie illustrations on styrofoam cups. The spot—part of a sweeping back-to-school ad campaign from Draftfcb in Chicago—is one of four videos starring quirky Sharpie users, who use the implements as tools of self-expression. The other three are Erica Domesek, who uses a Sharpie fabric marker to turn a pencil case into a purse; Mark Rivard, who creates custom skateboard designs with Sharpies; and Marirose Weldon, a singer-songwriter who writes her lyrics in Sharpie Liquid Pencil. But Boey’s story is the most touching, as the kid who was terrible at math makes good with his version of doodles on a napkin.

The theme is the pleasantly straightforward “It starts with Sharpie,” and it’s the next evolution of a campaign running under the somewhat more contrived line “Uncap what’s inside.” It includes new packaging and a newly redesigned website at Sharpie.com, which nicely showcases the work of Boey and others in the “Sharpie Squad.” The site also encourages fans to send in their own Sharpie-produced artwork for a chance to be featured on the YouTube homepage when Sharpie takes it over for the entire day on Aug. 27.

Hopefully Boey won’t enter, so others will have a chance.

OTHER VIDEO

New Straits Times Perspectives

Description theinspirationroom

The New Straits Times in Malaysia ran an integrated advertising campaign in 2010 designed to heighten awareness of the newspaper’s transparency in news reporting. Three posters/print advertisements, “Riot”, “Smuggling” and “Exploitation” followed world events, encouraging readers to see the bigger picture for themselves. “Riot” won the Grand Prix award in the Poster Lotus category at Adfest 2011, and the campaign won a Bronze Outdoor Lion at Cannes International Festival of Creativity.