Rijksmuseum Paint Job

Descriptiontheinspirationroom

Brilliant After Breakfast, a new advertising agency in Amsterdam, has launched “Paint Job”, a smart phone app designed to hijack the Rijksmuseum Amsterdam with a virtual exhibition. Users of the app are able to scan art works with the Layar Reality Browser, accessing new insights on the paintings. The agency team’s publicity stunt, as well as being self-promotional, sets out to bridge the gap between ancient works of art and modern day society, exploring issues of copyright, remixing and creativity.

Volkswagen: Electric Cafe

Description digitalbuzz

Volkswagen are pushing hard into China, but it’s not always easy to be creative over there, and this comes close… The Augmented Reality based “Electric Café” from Volkswagen, setup to educate and inspire people in China / Hong Kong about how energy efficient the Volkswagen Electric cars actually are in comparison to their every day items.

The working café is littered with Augmented Reality markets on each of the appliances in the Café, which when triggered by the dedicated iPhone and iPad apps, creates an Augmented Reality experience around that appliance, whilst showcasing just how far you could drive an Electric Volkswagen on the same power it takes to run that appliance.

UNIQLO WAKE UP

Uniqlo have created an app in conjunction with Japanese composer Cornelius that creates a unique way to wake up in the morning. The app automatically creates a song that contains current time, weather and day of the week. Users can choose to share a record of the time, weather and temperature at the exact moment the alarm was stopped via social media.
It will surely resound with the young Japanese female demographic Uniqlo seems to be going for. I think I would probably throw my iPhone across the room if I were to wake up to these sickly sweet sounds. Try it out here.

King’s Cross, London - Streetstories: guide to a new Guardian app - the Guardian

King’s Cross Streetstories is a new immersive audio guide, available for iPhone and Android. It helps you explore the King’s Cross area of London — home to the Guardian’s HQ - and discover a wealth of stories about King’s Cross, London - Streetstories is a new immersive audio guide, available for iPhone and Android. It helps you explore the King’s Cross area of London — home to the Guardian’s HQ - and discover a wealth of stories about the neighbourhood. If you’re in King’s Cross, your smartphone knows exactly where you are, and plays audio relevant to your location. You can also listen if you’re not near King’s Cross

Go to the Guardian microsite: http://www.guardian.co.uk/mobile/streetstories

iPhone Streetstories extra (with 70 stories): http://itunes.apple.com/gb/app/kings-cross-london-streetstories/id504574433?mt=8

Iphone Streetstories (with 10 stories): http://itunes.apple.com/gb/app/kings-cross-london-streetstories/id505955550?mt=8

Android (with 10 stories): https://play.google.com/store/apps/details?id=uk.co.guardian.GSSKingsCrossLondo

Net-A-Porter: Augmented Reality Shop Windows

Description digitalbuzz

NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. The video demo above is from late last year for Fashion’s Night Out celebrations in London and New York, but as of today, it’s been rolled out globally for the new Karl by Karl Lagerfeld collection, with the same sort of features.

After downloading the NET-A-PORTER iPhone/iPad app, customers who turn up at stores can activate an Augmented Reality shopping experience by pointing the camera at the various pieces in the window, revealing 360 degree product models, video catwalk showcases, product information, pricing and the ability to buy instantly… It’s also a great way to generate after hours sales.

Explore your world with Google Maps

Description digitalbuzz

It seems like Google has been pumping out a tonne of new ads recently… and this one, launched just a few days ago at CES 2012, again honours their famous analogue story telling style. The ad takes the form of the classic labyrinth game that you might have on your iPhone, but is re-imagined as a massive, physical, handcrafted version of Google Maps. (created by Venables Bell & Partners)

The ad follows a journey through the gyroscopic, maze-type structure to showcase a whole bunch of Google Maps’ features that add ease and discovery to what would normally be just another trip…

Remix Your City - Fresh Push Play by HIFANA

Description youtube

Armed with their Fresh Push Play iPhone App, HIFANA took to the streets of a once again bustling and vibrant Tokyo to sample the city sounds, followed by an electrifying live set at night performed with only iPhone and iPad. We invited a small group of fans to the exclusive Yakatabune boat party on Tokyo Bay and recorded their performance.

Learn more about the app: http://www.wktokyolab.com/fpp/

Directed by W+K Tokyo Lab
(Shane Lester, Shingo Ohno, Marek Okon)

Produced by W+K Tokyo Lab and Micro Film
Producers : Bruce Ikeda and Hideki Kuroda
Executive Producer (W+K Tokyo) : Blake Harrop
Executive Creative Director (W+K Tokyo) : Tota Hasegawa
Production support : GROUNDRIDDIM

Music and Sound Design : HIFANA
Editor and Colorist : Shane Lester
Title Design and Animation : Marek Okon

Director of Photography / Live : Naoki Noda
Director of Photography / Sampling : Hiroki Ando
Camera : Naoki Noda, Hiroki Ando, Susumu Washida, Tomomi Yazu, Takeshi Kogahara
Tokyo cityscape shots at 0:40 and 2:09 provided by SET JAPAN

Lighting : Yosuke Kai
Stage Lighting : LIGHTNING STORM
LED Lighting : Rhizomatiks
Live Sound Engineer : Sound Crew
Sound Mastering : Urban @ Potato Studio

Special guest appearances by Daito Manabe and AFRA
Special party guests : DJ SARASA a.k.a. Silverboombox, TreZure Empire, Raye 6, A$AMI ONE, Special K

Opticana: iPhone pop-up banner

Description creativecriminals

A clever and very simple pop-up banner for iPhones was created to promote Opticana eye wear. When you zoom in on a text on your iPhone, a pop-up appears asking if you need to zoom in to see more. Who needs glasses anyway when you can zoom in on your smartphone?

Apple - iPhone 4S - TV Ad - Santa

Apple has released a Christmas-themed television commercial for the iPhone 4S featuring Santa Claus. Santa uses Apple’s voice-activated Siri to get instructions for getting from Seattle, Washington, to Twin Falls, Idaho, a run down on temperatures and a reminder about 3.7 billion appointments.

Parrot Carrot: Augmented Reality Kids Book

Description digitalbuzz

Following on from a whole bunch of Augmented Reality posts this week, it seemed fitting to include this, the Parrot Carrot Safari, a very cool digital extension to a new Australian Kids book, in the form of an Augmented Reality iPhone app that lets kids interact and extend book’s content.

The physical book tells the story of a bunch of interesting animals that rhyme, enhancing that, the Parrot Carrot Safari app lets kids find those animals through the binoculars of the Augmented Reality iPhone App, where they can run around the house on safari trying to catch and release all the virtual animals from the book.

Volkswagen: New Beetle Augmented Reality Ads

Description digitalbuzz

Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property they could buy…

Weird for Volkswagen right? Who launched the Golf with a custom version of the most popular iOS racing game app called Real Racing. Well, there is a slight twist, every ad is housing an Augmented Reality experience (by Red Urban) that is waiting to be unlocked… The only catch is, you have to download a custom app and then hold it up at the various advertisements to activate it…

Beck’s: Green Box Project Vimeo Takeover

Description digitalbuzz

Here is a nice, simple yet creative Vimeo takeover that doesn’t try too hard to pull you into the experience like many of the standard YouTube template takeovers seem to do. It’s for the Beck’s Green Box Project, a global fund established to inspire, celebrate and financially support talent in art, design, music and fashion.

Beck’s are sponsoring over 1000 projects, and you can submit your own ideas here, on their pretty cool HTML 5 super scrolling site, which also goes left and right… But make sure you check out the actual interactive Vimeo Takeover Experience here. Created by the guys at Outside Line.

It’s also all rolled up into an augmented reality app for iPhone/iPad that can be activated at any real life green box to showcase the various art entries. Click here to view the demo video…

LEGO Meets Augmented Reality Gaming App

Original description

Introducing LEGO® Life of George: the world’s first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch.

Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills.

Challenge your friends to be the fastest & best builder.

Get the Life of George box: (Available from October 1st)
http://shop.lego.com/en-US/Life-Of-George-21200?c=Life-Of-George-ByTheme

Get the Life of George app:
http://itunes.apple.com/nz/app/life-of-george/id463288121?mt=8

Follow George on facebook:
http://www.facebook.com/i.love.numbers

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TableDrum - iPhone Drum Application

Description likecool

The Table Drum Augmented Audio application allows iOS device users to turn that acoustic finger pounding into digitized drum sounds, in real time. The app works like a drum pad but instead of tapping the screen to trigger samples, it uses the microphone to listen for taps from your fingers. It’s smart enough to distinguish between 4 different sounds too. So the sound of your finger tapping the dinner table could be used to trigger a high hat sound, while the clink of your fork on your glass could trigger a kick drum sound.
It’s available now from the iTunes Store for US$3.99 .

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Dominus Plus

Description notcot

Dominus Plus is an application which turns your iPad or iPhone into a stylishly artistic, powerfully aesthetic clock which looks like it’s come from a classic sci-fi movie.