Google Ingress: A Global Alternate Reality Game

This world around you is not what it seems. Our future is at stake, and you must choose a side.

A mysterious energy has been unearthed by a team of scientists in Europe. The origin and purpose of this force is unknown, but some researchers believe it is influencing the way we think. We must control it or it will control us.

“The Enlightened” seek to embrace the power that this energy may bestow upon us.

“The Resistance” struggle to defend, and protect what’s left of our humanity.

Install Ingress and transform your world.

Nike+ Kinect Training Sneak Preview Video

Here is it. The highly anticipated new Nike+ game for Xbox that is powered by the Kinect, allowing you to train at home as part of the game, earn fuel points and track your performance as part of the Nike+ platform with the Kinect measuring your every move.

The game provides an initial test to judge your fitness levels and then builds a custom program designed by their pro-coaches to get you fit. You can download the game from the Xbox Marketplace.

StreetPong: Play Pong At The Traffic Lights

Description digitalbuzz

So you’re a pedestrian, standing at a busy intersection, waiting to cross the road… Boring right? Well, not any more. Introducing StreetPong, which is creating urban interactions between random strangers on opposite sides of the road! The game screen shows how long the traffic lights have before changing colour, and when the lights change to red, people on either side of the road can play each other directly in a real-time pong challenge! And when the lights go green… the person with the most points wins and the next player steps up! Very cool

UNIQLO Lucky Cube with Maru

Description adverblog

Play lucky cube with Maru. Smart idea from UNIQLO to get people talking about the launch of the new San Francisco store opening in October. The incredibly simple but great idea to use a quirky online game to drive traffic to the new flagship store (prize collection is at the new store) — or the fact that they have partnered with a YouTUBE star (cat) called Maru.

Maru has over 173 million views on YouTUBE.  ”He has been inducted to YouTube Japan’s Hall of Fame after winning top honors 3 years in a row“.

The V Motion Project

Energy drink V has added a new piece to it’s recently launched ‘V Motion Project’ with this music video, created from body movements, over in New Zealand.

ING: The “Free Throw” Challenge Billboards

Description digitalbuzz

ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born.

Users could connect their phone directly to the billboard, essentially turning it into a virtual basketball, to take 3 “Free Throws” in the competition. The installation required Facebook Connect, powering a live broadcast to friends and family, along with a wall post of you in action shooting virtual basketballs.

Magnum Pleasure Hunt across Amsterdam

The guys in Amsterdam have taken it just a little further, extending the campaign out into a real-time mobile ARG game that starts today at 2pm. There are 150 chocolate bonbons hidden across the 9 straatjes of Amsterdam, and you’ll need the augmented reality app to hunt them down and collect them before everyone else does. Claim the most and you’ll be headed to New York as a reward.

TwitPoker: Bet Your Followers

Description digitalbuzz

There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers!

Introducing Game of Thrones: DeThroned

Challenge a friend for the Iron Throne. Your mutual friends secretly decide who wins — and who dies. Game of Thrones: The Complete First Season Available on Blu-ray, DVD, and Digital Download Today!

MUSE: Play Draw Something For An Internship

Description digitalbuzz

The Draw Something app started going crazy a few weeks back, and this is the very first campaign I’ve seen run though it… Muse, a creative agency in Amsterdam, challenged potential Interns to compete for positions via Draw Something!

Wannabe interns would join their “Drawsome Intern” game, choose levels and draw the most creative interpretations of the subject matter they could, in order to score an internship with Muse Amsterdam. It’s a killer way to engage interns, and I’m sure it’s been generating some great discussion at design schools across Amsterdam. Download the App here…

The Coca-Cola Zero Video Puzzle

DEscription digitalbuzz

Coca-Cola Zero have released a new TV Commercial… Who cares, you’re all digital people and this is a digital blog right?! Well, what if you turned that TV commercial into an interactive video puzzle online? Would you try to solve it? When you see this, we bet you would…

The Coca-Cola Zero Video Puzzle challenges Facebook fans to solve the puzzle in the fastest possible time, but to do so, you’ll need to watch the add a few times, in fact, the campaign had users watching the ad an average of 23 times while they tried to solve the puzzle.

A very cool way of getting fans to interact with a brand TVC online…

Honda and Matthew’s Day Off

Description theinspirationroom

Honda has launched “Matthew’s Day Off”, a television commercial featuring Matthew Broderick, a tribute to the 1986 movie Ferris Bueller’s Day Off. Timed to coincide with the 2012 Super Bowl, the ad is part of an integrated, multiplatform advertising campaign for the Honda CR-V, encouraging an active, hip Gen-Y audience transitioning between their carefree twenties and their more focused thirties to conquer their aspirations by completing their own “Leap List.”

Viewers are invited to the Honda CR-V Facebook page to discover and comment on dozens of “Easter eggs” connected with Ferris Bueller’s Day Off. Fans are encouraged to watch the spot closely to see how many references they can find. For example, an iconic vest that was worn in the original movie is visible in a department store window that appears briefly.

To build anticipation for Honda’s Super Bowl commercial an eight-second teaser, “Coming Soon,” was loaded onto YouTube on January 26, on the ChuckaChucka2012 channel, and amassed over four million views. Comments on the page indicate the teaser had people hoping for a full movie sequel, not an advertisement.

Click on the LINK below to play the Coming Soon video in YouTube (HD)

VIDEO

A pre-game release of a 2-minute 23-second extended version of “Matthew’s Day Off” will be supported by public relations, search marketing and social media. In addition, Honda fans will get a sneak peek of the Super Bowl ad on Honda’s Facebook page and Google+ page, which was just launched last week. Fans are encouraged to use the hashtag #dayoff online when talking about Honda’s Super Bowl commercial. Momentum will continue the week after the game with several large portal takeovers featuring “Matthew’s Day Off.”

MINI’s Getaway outdoor game arrives in Tokyo

Description adverblog

This is a brilliant campaign from agency Jung Von Matt that is bound to be both incredibly frantic and a lot of fun to play. After holding a similar campaign in Stockholm last year and doubling MINI sales in Sweden because of it, the agency have set their sights on a much larger target for their next game: Toyko.

The game is simple: beginning on December 3rd and running over the course of nine days, smartphone users ‘hunt’ for and catch a virtual MINI coupe. If they finish the competition while holding onto the MINI, they win the car for real.
However, there will be many other people wanting to do the same and will try and steal the car for themselves. So players are required to run as fast as they can to keep out of the orbit of other players, and prevent them from stealing it. Players frantically try their best to hold onto the virtual car for as long as they possibly can so that they win the prize.
While the game works similarly to last year’s campaign, the scale is much greater with the Toyko gaming area being 32 times larger than Stockholm; the game covers a total of 240 square miles. To add to the difficulty, the app has been made available to Android users as well as iPhone so the number of people taking part will be much greater.

Nokia: Interactive Angry Birds Experience

Description digitalbuzz

Here’s a great interactive campaign from Buenos Aires’s to promote the Nokia N8 in Argentina. The objective was to showcase the most popular apps that are available to download in their Ovi Store, like Fruit Ninja and Angry Birds, giving users the tools to shatter any web site with “Turn Up Your Experience”.

Bookmarklets for Angry Birds are available on Nokia Argentina’s site and let users destroy any website they visit, as if playing Angry Birds. Get started and have a play here!

Sonera: 4G Speed Test

Description creativecriminals

Mobile operator Sonera was the first to open 4G — the world’s fastest mobile connection in Finland. How to tell this in a traditional print media? Without being traditional. Since 4G is all about speed, we created a game — a reaction speed test. By challenging yourself and your friend you were able to win a Sonera 4G connection.