McDonald’s Video Reveals Why Your Burger Looks Worse Than the One on the Menu | Behind the scenes at a McDonald’s photo shoot

Description shine.yahoo

Do you think certain Hollywood stars go through a lot of styling and photo retouching in order to achieve a perfect glamour shot? Well, check out this video released by McDonald’s Canada that shows a cheeseburger being primped and airbrushed to look super-gorgeous for a picture.

“Behind the scenes at a McDonald’s photo shoot” features marketing director Hope Bagozzi responding to customer Isabel M. from Toronto’s question, “Why does your food look different in the advertising than what is in the store?” Bagozzi says, “It’s a great question, we get asked that a lot,” and then purchases a Quarter Pounder with cheese and heads to a photo studio to show viewers where the Mickey D’s advertising magic happens.

First, the photographer snaps a digital photo of burger number one for later comparison. It looks a little sad. Then, a food stylist cooks a new burger from scratch. “That burger [from the McDonald’s restaurant] was made in about a minute or so,” says Bagozzi. “The process we go through on the average shoot takes several hours.” She notes that all the ingredients from the beef patty to the bun to the ketchup are exactly the same in both Quarter Pounders.

The stylist painstakingly arranges the condiments, such as pickles and onions, around the edge of the patty so they will be visible from underneath the bun. He then melts the cheese with a palette knife so it oozes delicately over the edge of the patty. Brandishing a syringe, he dots ketchup and mustard as strategically as a screen diva’s beauty marks between the patty and the bun. Burger two is ready for its close-up.

After a round of photo retouching that erases cheese blemishes and other imperfections, the two Quarter Pounders are pictured side by side. Bagozzi explains that burger one looks smaller, a lot smaller, because steam in the box makes it shrink.

Bagozzi doesn’t explicitly say why McDonald’s chose to spotlight their food styling process in such a candid manner. Presumably, it’s to prove to all the customers who feel deflated when they receive their slightly flabby, grey burger instead of the browned and robust version on the menu that, yes, it really is the same thing. It’s kind of like seeing that strapping action-hero from your favorite blockbuster in person and realizing that he must wear elevator shoes and man Spanx. Some things are just better in pictures.

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Domino’s Think Oven: Innovation Sourcing

Description digitalbuzz

Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social media policy mandates they listen, then never “really” listen, let alone act.

So Domino’s have just launched the “Think Oven“, an innovation/idea sourcing app on Facebook, created to formalise a process for the brands millions of fans, while rewarding them for great ideas in the process. Fans can participate in two ways, by influencing “projects”, or just submit innovative “ideas”, both are different streams set to help harness the power of the community.

Domino’s Pizza Hero Advergame for iPad

Description digitalbuzz

Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against the clock.You score is based on the pizza quality and how quickly you made it. The more you play it, the tougher it gets and the addiction sets in, which is because of the real-world nature of the app. It’s something tangible that you could actually physically make and that’s got an appeal to the realness of the gaming concept. Click here to check it out.

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Sweet Meat by Jasmin Schuller

Description trendland

Sweet Meat’ by German photographer Jasmine Schuller is a series using real meat to create these mouth watering deserts. I am not sure how raw meat will taste with whipped cream, but it does looks good!

More information at  www.jasminschuller.com |

McDonalds Baby

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Food Heaven With Gojee

Description trendland

For every chef or food lover looking for some new ideas, Gojee is here you to inspire! With tons of appetizing recipes, this new website will make everyone hungry happy. Beautifully designed with their full screen slideshow interface, the site lets you randomly browse amongst more than 10,000 dishes handpicked by GoJee’s staff.
 

“One thing that makes us different from all of the other recipe sites is that they serve up every solution,” says Gojee CEO and co-founder Michael Lavalle. “We’ve found that a lot of people buy the same 20 ingredients and they make the same 20 dishes with them, and they’ve been doing that for five years. We’re not going to convert a chicken eater into a beef eater, but what we can do is give that chicken eater some really fun stuff to make that he hasn’t really thought about before.”

Users search for what they’re craving. They can influence results by what they have in their pantries (in some cases they can set up their loyalty grocery cards to automatically update this) and what they dislike.

Since it launched last week, 50,000 users have signed up for GoJee. Lavalle says one of its biggest draws is that the site, which displays search results as giant photo slideshows instead of tiny listings, is simply so darn beautiful.

“It’s so fun to use and it’s so pleasing as an experience,” he says. “Whether or not you like food or hate food or whatever, it’s just a happy hour of your day. ”

To read recipes, users need to visit its creator’s website, which Lavalle says keeps bloggers happy, too.

Before launching GoJee, Lavalle and his co-founders spent about a year in the food space. First they worked on a project he describes as “Mint.com for food.” Next they moved on to “Twitter for food.”

Create your account and browse at www.gojee.com

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