Mercedes-Benz: QR Code Trophies

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Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like…

Technically that combo of car and pattern is a dormant media platform. So what if you could re-engineer it to drive wider-spread consumer hype before a new model launched? Well, you’d probably replace the pattern with QR codes right, and then it might look something like this!

Doodlr: An Instant Interaction Experiment

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This might look a little like DrawSomething, actually it looks exactly like DrawSomething, but that’s where the similarities end. Doodlr is an interaction experiment by the guys at LOVE Labs, who’ve been playing with ways to bring the Physical and Digital worlds together via smart phones.

Using Socket.IO and node.js to build the framework for real-time interaction between multiple users, Doodlr was born and setup as a projection based installation allowing people passing the window in Manchester to stop, connect and draw what ever the window challenged them to… Complete a drawing and you automatically make their Flickr album too.

Intel Ultrabook Temptations

Intel has launched an international experiental campaign called “Ultrabook Temptations” featuring a series of six light-hearted social experiments. They consist of a variety of ‘Volkswagen Fun Theory’-style set ups in public, across Australia, Indonesia and Thailand. Everything was based on the question “What would you do for an Ultrabook computer?” with the laptop literally rotating in a glas cube in front of the participants.

The campaign is running online via You Tube and the Intel Ultrabook website. There is a longer article on the campaign here.

Ride the bike. Play the LP

This Feats Per Minute project made in Holland is pure geek genius. A trio of Dutch designers reconstructed a bike to include a record player in it back wheel. So the bike actually generates music while you cycle around. The designers also installed a megaphone-style amplifier made out of plumbing materials so that the bike doesn’t get unnoticed

The funny thing is that it takes some practice to play the record evenly, as you actually have to cycle at a consistent speed to play the music perfectly.

Original description

What if you would be able to generate music by the simple act of riding your bike? This project started with that question. We have build the first prototype and thanks to Jeffry Sol and Vincent Beijersbergen we were able to do so in a month. And yes it was pretty difficult, but loads of fun…. the idea is pretty simple; basicly, a wheel and dynamo work the same way as a record player. But it was not as easy as it looks. First, we had to come up with a solution for the wheels; how can we change the records? The forfork was blocking the wheel. That’s why we changed a 30 year old bike into a lefty bike; and build a construction that would still support the weight and would be strong enough for people to ride on it. The biggest challenge of all was to make sure that the needles would stick to the record and follow the grooves, without skipping too much. Therefor we bought two vertical record players and took them apart, to see how they worked. Also; we wanted our bike to be as low tech as possible; that’s why the only “extra” energy we used was a 9 volt battery to support the amplifier. In order for the records to run smoothly, we also had to change the crank of the bike and the chain. After that, we build our own horn, to have some extra volume, and we sprayed the whole bike black. We had some sponsors like bikestores, handy people and DJ’s and that’s how our dream in progress turned out to be real… Here’s to the crazy ones; thank you guys, you rock. - Merel, Pieter and Liat

Carlsberg cinema experiment

Description youtube

Carlsberg stunts in Belgium with 148 bikers in a movie theatre.
Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen… How will they react?

www.carlsberg.be

The video is used as a commercial in Belgium, and supports the new tagline ‘That calls for a Carlsberg’.

thitime:

Can We Change our Behavior to Make Us Happier?

Description illusionscene360

This is a fun and creative title sequence for “The Happy Film” (scheduled to be released in 2012). It was directed by reknown designers Stefan Sagmeister and Hillman Curtis, produced by Ben Nabors, and cinematography by Ben Wolf.

 

Notes about the movie (from official website):

The Happy Film takes a look at the strategies serious psychologists ‘recommend to improve one’s personal well-being and overall happiness. Questions such as ‘Is it possible to train our mind in the same way’ that we train our bodies?’ and ‘Can we change our behavior to make’us happier?’ will be put to the test in this highly visual documentary.

Designer Stefan Sagmeister will attempt a long list of various strategies – ‘from the sublime to the ridiculous – and report back on the results. ‘The documentary’s experiments and explorations are loosely based on Stefan’s book Things I Have Learned in My Life So Far. Though the focus will be on the ability of meditation, cognitive therapy, and pharmaceuticals to significantly alter well-being – the maxims from his book will ‘serve as access points to a larger exploration of happiness, it’s cultural’ significance, our constant pursuit of it, and its uniquely ephemeral nature. Throughout these experiments, our team will work closely with a group’ of health professionals to properly define and assess Stefan’s happiness.

MUNDO NEÓN

Bon Yurt. Artists go wild with neon glowsicks, blenders, crystal glasses and some 200 meters of hose.

http://www.bonyurt.com