Coke Zero - Unlock the 007 in you. You have 70 seconds!

To showcase the partnership between Coca-Cola Zero and Skyfall we created a video that shows consumers striving to unlock their inner 007 to win exclusive tickets to see the film.

Filmed in Belgium, the exciting film shows commuters travelling through Antwerp Central station drawn towards a Coke Zero vending machine offering them the chance to win tickets to see the film.  The machine challenges them to race against the clock across the station to collect their tickets but as they do so, challenges unfold, calling on them to unlock their inner 007. The video sees regular commuters take part in their own adventure as they overcome obstacles en-route, from a fruit-seller’s oranges tumbling amongst their feet, distractions from a beautiful girl to other hurdles in their path.

As they race against the clock through the station, they hear the unmistakable sound of the renowned ‘James Bond Theme’ as you’ve never heard it before. The ‘James Bond Theme’ is brought to life through the instruments of carefully positioned buskers who are accompanied by group of beatboxers delivering a unique twist on one of cinema’s most distinctive tunes. As they reach their goal, jubilant stars of the video have to accept a final challenge where they truly unlock their inner 007 and sing the Bond tune before receiving their exclusive tickets.

To find out more about #CokeZero007 : http://www.facebook.com/cokezero

Coca-Cola Happiness Table 

A Coca-Cola delivery truck is transformed into a happiness table in a small
square in Naples. Famous chef Simone Rugiati is on a mission asking people
to eat together delivering “doses” of happiness through a magic food cloche.
Let’s Eat Together http://apps.facebook.com/letseattogether/

Nike Camp Victory Olympic Pavilion

Description digitalbuzz

Let’s just say this isn’t your typical pavilion at a sporting event. This is Nike’s version, an 8 month brand experience project aimed to create the feeling of being ‘fast’ and I suggest, ‘fast’ is exactly what they made! The Nike Camp Victory Olympic Pavilion at the 2012 London games was setup in the middle of a sporting field for the general public to experience! Very cool project…

Adidas: Ready to Run Experiential Campaign

Description digitalbuzz

Awesome experiential piece from adidas France. With the insight that the younger audience hated running they needed a new way to create hype for the re launch of the Climacools – pure running shoes.

adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The concept begins with each teen that tries on a pair of Climacools anywhere in France, has their chance to be chosen to carry out a mission which involves racing across the city. The chosen teen gets kidnaped from within the store, taken into a van, given earphones and instructions before they are left to run their mission. They are filmed as they carry out their hour long operation. adidas involved key stars in the campaign such as athlete Teddy Riner’s (world judo champion) who gave the teens their instructions remotely. What a great way to create some hype around this running shoe! Nice work Sid Lee.

Volkswagen: Electric Cafe

Description digitalbuzz

Volkswagen are pushing hard into China, but it’s not always easy to be creative over there, and this comes close… The Augmented Reality based “Electric Café” from Volkswagen, setup to educate and inspire people in China / Hong Kong about how energy efficient the Volkswagen Electric cars actually are in comparison to their every day items.

The working café is littered with Augmented Reality markets on each of the appliances in the Café, which when triggered by the dedicated iPhone and iPad apps, creates an Augmented Reality experience around that appliance, whilst showcasing just how far you could drive an Electric Volkswagen on the same power it takes to run that appliance.

Giant Tourism BC Vending Machine comes to San Francisco

San Franciscans passing through Justin Herman Plaza May 17th got a big surprise!

Overnight, Tourism British Columbia flipped the switch on the BC Moments Machine — a one of a kind, 14-foot tall, 10-foot wide vending machine. Forget pop and chips though — the BC Moments Machine offered items like mountain bikes, kayaks and made in BC surfboards.

The BC Moments Machine will be in San Francisco until May 19 and is part of the ‘100 BC Moments’ Campaign encouraging travellers to experience what BC has to offer this summer.

To explore other BC Moments visit http://www.100BCMoments.com

The Parisian Pinball Park

Description digitalbuzz

Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every corner of the car. They don’t care. Crazy right?!

So Ford Europe, through our friends at Ogilvy Paris, created the Parisian Pinball Park Challenge. A digital installation that was created around a free parking space in Paris, the catch was, the space was small and the cars either side of the parking space were rigged up to the overhead pinball score board… The worse the driver, the more points they scored, with the winner being presented a brand new car complete with active park assist which conveniently parks the car perfectly!

Coke Hug Me Machine

The Coca-Cola Hug Machine. You hug it, it returns the favour with a Coke. Because vending machines have feelings too. #hugmecoke

Intel Ultrabook Temptations

Intel has launched an international experiental campaign called “Ultrabook Temptations” featuring a series of six light-hearted social experiments. They consist of a variety of ‘Volkswagen Fun Theory’-style set ups in public, across Australia, Indonesia and Thailand. Everything was based on the question “What would you do for an Ultrabook computer?” with the laptop literally rotating in a glas cube in front of the participants.

The campaign is running online via You Tube and the Intel Ultrabook website. There is a longer article on the campaign here.

The Walking Dead: Cinema Zombie

Description creativecriminals

The Walking Dead is a series about zombies. The makers of this series thought a way of promoting this in an interactive way when people went to the cinema. Present them a trailer about a romantic story, let a zombie enter the cinema theater and guess what happens..

Google Wallet and Coca

Google and Coca-Cola spread smiles in NYC and SF with Google Wallet’s ‘tap and pay’ technology. Check out Google Wallet: http://www.google.com/wallet

Schweppes Cocktail Revolution

Description theinspirationroom

Schweppes is running “Cocktail Revolution”, an experiential pop-up installation in Southern Cross Station, a major railway station in Melbourne, Australia. The ambient campaign began with a giant crate mysteriously appearing in the station, complete with a peep hole revealing a teaser hologram, teaser music exuding from the crate and the sighting of high heels inside. Three days later the Schweppes crate finally opened it’s doors to reveal an interactive cocktail mixing table that uses fruit and drink recognition technology to suggest cocktail drinks.

Visual aspects of the campaign have been shown on station screens (which show a ‘live’ news-read about the revolution), banners, signage and hoarding, nearby buildings and the station staircase. Brand ambassadors are handing out special cocktail kits complete with a piece of fruit, Schweppes mixer and a cocktail recipe. Cocktail ‘revolutionaries’ are able to take part in the augmented reality aspect of the campaign, which involves having their photo taken (with a ground breaking, surprising twist), then finding, tagging and sharing their photo on Facebook for the chance to win.

Pirelli Let’s Dance Attack

An amazing display of power and control that Pirelli organized in Milan to celebrate a great Formula One™ season with Pzero tires.
Music: “Fantasy” by Breakbot.

On the eve of the F1 Grand Prix at Monza, 30 professional dancers from Paris, Rome and Milan descended upon the famous Arco dell Pace in Milan to launch Pirelli’s new P-Zero Silver tire. They performed a graceful, yet powerful dance attack, set to the music of Breakbot’s “Fantasy”. This event and film highlights Pirelli’s partnership with F1 and the “Let’s Dance” campaign. The dance attack was choreographed by acclaimed French choreographer Paola Ka and filmed by Nathalie Canguilhem with HSI London.

Coca-Cola: Make some noise

Description creativecriminals

“Alentómetro” is a campaign from Coca-Cola during the Copa America, one of the biggest football events. The idea was to ensure a giant screen downtown for the fans see the parties of their choice, but there was one catch: if not encouraged enough the image would fade away.