adidas NEO Window Shopping

adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code.

By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window’s shopping bag instantly appears on your mobile ready to save, purchase or share with friends.

This window was installed in September 2012 at our adidas NEO Nürnberg store for a six-week pilot test. Want to know more about it? See press release: http://bit.ly/RAYRZG

Coke Zero - Unlock the 007 in you. You have 70 seconds!

To showcase the partnership between Coca-Cola Zero and Skyfall we created a video that shows consumers striving to unlock their inner 007 to win exclusive tickets to see the film.

Filmed in Belgium, the exciting film shows commuters travelling through Antwerp Central station drawn towards a Coke Zero vending machine offering them the chance to win tickets to see the film.  The machine challenges them to race against the clock across the station to collect their tickets but as they do so, challenges unfold, calling on them to unlock their inner 007. The video sees regular commuters take part in their own adventure as they overcome obstacles en-route, from a fruit-seller’s oranges tumbling amongst their feet, distractions from a beautiful girl to other hurdles in their path.

As they race against the clock through the station, they hear the unmistakable sound of the renowned ‘James Bond Theme’ as you’ve never heard it before. The ‘James Bond Theme’ is brought to life through the instruments of carefully positioned buskers who are accompanied by group of beatboxers delivering a unique twist on one of cinema’s most distinctive tunes. As they reach their goal, jubilant stars of the video have to accept a final challenge where they truly unlock their inner 007 and sing the Bond tune before receiving their exclusive tickets.

To find out more about #CokeZero007 : http://www.facebook.com/cokezero

MTV Mobile Europe: Interactive Pool Party

Description digitalbuzz

MTV Mobile Europe has launched a cool new integrated campaign ‘GIF ME MORE PARTY’, to showcase the features and functions that MTV Mobile offers. The part of this campaign that I love the most is the digital offering, MTV have partnered with Buzzman Paris. to bring us an interactive, multi-viewpoint web experience, set to a Death Grips track, that lets you experience a poolside party from any one of the 50 different featured characters. This digital experience merges an interactive video clip, music artistic collaboration, gaming and media platform. Have a play here and join the poolside partygoers at www.gifmemoreparty.com.

This is a great way to keep the audience entertained and interacting whilst feeding through features of MTV Mobile.

Topshop Partner with Facebook on Technology - Creating Fashion First

Description digitalbuzz
Topshop has created a live-streaming customisable catwalk experience for the Topshop Unique SS13 fashion show. It takes a live-stream of the show, and syncs it to the website that delivers a real-time customisable catwalk experience where users can instantly buy the look that is walking down the runway, flick through the various colour options for that same outfit, see the makeup of each of the models are wearing, share live photos of each model/outfit as they walk down the runway and even download the music playlist…

The art of filming baking

Probably the most beautiful filmed recipe you’ve ever seen. “Sweet” work by french filmmaker, Thomas Blanchard, who shows us how to bake Plum Cake. You can see it, you can smell it, you can even taste it.

Audi Spheres Digital Installation in Copenhagen

Description digitalbuzz

An experiment into the future of the Audi brand experience created the ‘Audi Spheres’ project, an experiential installation in Copenhagen that allowed people to experience the Audi brand through technology via augmented reality video pads, giant video walls and interactive spherical displays among others, whilst each physical sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and eco.

Nike Camp Victory Olympic Pavilion

Description digitalbuzz

Let’s just say this isn’t your typical pavilion at a sporting event. This is Nike’s version, an 8 month brand experience project aimed to create the feeling of being ‘fast’ and I suggest, ‘fast’ is exactly what they made! The Nike Camp Victory Olympic Pavilion at the 2012 London games was setup in the middle of a sporting field for the general public to experience! Very cool project…

Telenet: Large football jerseys

To kick off the new football season in Belgium, 16 extreme large football jerseys of all the Belgian Premier League teams were made and placed over billboards. Those who managed to get the jerseys received 5 tickets to watch their favorite team play. The campaign was made for Telenet, who has the rights to show all the games live on television.

A coin to stop the Seal Killers

Description adverblog

Another very nice “offline interactive” idea made in Germany to raise awareness on the stupid and cruel seals killing happening around the world in countries like Canada, Russia and Norway just to name a few. Every year almost a million seals are killed for their pelts, their fat and their flesh. A huge number that gets even more awful if you think how cruelly the animals are killed (using a firearm!).

A billboard was installed encouraging people to use their small change to make seal hunters disappears. Citizens walking by the installation were prompted to throw the coins to the wall enabled by hundreds of magnets until the image of the killer was completely covered and disappeared from the sight. What a great way to have people interact for a few minutes with the campaign message.

Volkswagen Up: A Scream Powered Olympic Car

Description digitalbuzz

For Dutch people wanting to score tickets to the London Olympics to cheer their country, here’s your best chance yet with “Up! Holland Up!”. Volkswagen have created a sound/scream powered car and are giving you the chance to post your fastest 100m sprint time for the chance to win tickets.

Volkswagen have removed the all the foot pedals and re-configured the engine CPU to translate sound decibels into RPM’s to power the car, so that every cheer, scream, chant or noise helps to increase the power and ultimately speed of the car over a 100m race to give groups of Dutch Olympic supporters the chance to post ther very fastest time in their area and score Olympic tickets.

Carlsberg -The Crate Escape (90”)

The new Carlsberg TV ad,’Crate Escape’, is a humorous take on the film ‘The Great Escape’, it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break.

Going to like by likes

The Belgian bank AXA, launched a credit card for young travellers which cannot exceed their limit. To make them believe that this card worked in abroad they sent out Cedric, a guy that needed to travel from Belgium to Hawai, without any money. Whenever he got a like on his facebook page, a dollar was deposited on his account.

Coca Cola Happiness Islands

Wieden + Kennedy Amsterdam have made this addictive little set of sitelets for Coca Cola called Happiness Islands.
The sitelets like falling dominos, recording record and blowing bubbles do nothing more than create a little fun in your day. Some make use of cameras and mics and you can’t help but want to look at every site on the map. Each sitelet has a little nod to the Coke bottle shape with the odd logo here or there with the overall experience being a nice way for Coca Cola to say ‘happiness’.

Metamorphosis: Titian 2012 

Original description

Celebrate ‘Metamorphosis: Titian 2012’, a unique collaboration with The Royal Ballet, with this re-imagining of the Diana myth.

Produced by Credit Suisse, Sponsor of ‘Metamorphosis: Titian 2012’.

A multi-faceted experience celebrating British creativity across the arts, ‘Metamorphosis: Titian 2012’ brings together a group of specially commissioned works responding to three of Titian’s paintings — ‘Diana and Actaeon’, ‘The Death of Actaeon’ and the recently acquired ‘Diana and Callisto’ — which depict stories from Ovid’s epic poem ‘Metamorphoses’.

Featuring new work by contemporary artists Chris Ofili, Conrad Shawcross and Mark Wallinger, including sets and costumes for three new ballets at the Royal Opera House. Leading poets including Seamus Heaney, Wendy Cope, and Patience Agbabi have also responded to Ovid’s text and Titian’s paintings.

Watch this film and more on our Channel:
http://www.nationalgallery.org.uk/channel/

Find out more about the exhibition ‘Metamorphosis: Titian 2012’ on the National Gallery website:
http://www.nationalgallery.org.uk/metamorphosis

Explore the life and work of Titian, including a special Titian playlist:
http://www.nationalgallery.org.uk/paintings/learn-about-art/artists/titian/

The Britalian Job - Official

Description theinspirationroom

MINI has today released The Britalian Job, a short London 2012-themed film paying homage to the 1969 classic, the Italian Job. The film, created to celebrate MINI’s partnership with Team GB and ParalympicsGB, features a host of stars, including sporting legends Daley Thompson, James Cracknell, Jonathan Edwards and Matthew Pinsent, as they attempt to track down the perpetrator of a fictional night-time heist, racing-driver, model and car fan, Jodie Kidd.

The action-packed film includes stunts performed in red, white and blue London 2012 special edition MINIs, against the backdrop of some of the capital’s most iconic landmarks including the Houses of Parliament and Knightsbridge. The film features several references to the original movie, including MINIs emerging from the same Park Lane basement as used in the 1969 classic, traversing down the Duke of York Steps off the Mall, and a chase through London’s stunning Leadenhall market. The film climaxes in one final dramatic stunt in which the three MINIs perform a ten metre jump in close formation in front of the Olympic Stadium, as their pursuit of the biker reaches its peak.