SlideShare: A Digital Strategy Toolbox

Hyundai Vision Hall: Dynamic Art Installation

Check out Hyundai’s ‘Vision Hall’ in South Korea where a 16k video wall with 32 channel surround sound setup allows their designers, partner agencies and artists alike to create visual art installations on a grand scale. Beautiful…

Jameson Irish Whiskey: Playable AR Billboards

Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, banner ads, the Facebook app and even the real bottle itself, to launch the game from any smartphone.

adidas NEO Window Shopping

adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code.

By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window’s shopping bag instantly appears on your mobile ready to save, purchase or share with friends.

This window was installed in September 2012 at our adidas NEO Nürnberg store for a six-week pilot test. Want to know more about it? See press release: http://bit.ly/RAYRZG

Ideogenetic Machine: A Comic Book Installation

Description digitalbuzz

A tad weird, but cool all the same… The Ideogenetic Machine is an interactive application that incorporates portraits of participants into an algorithmically generated comic book in real time. The comic is created live through custom software using portraits of participants captured with the installations camera and matches it to a database of drawings by the artist illustrating speculative narratives based on current news and events.

The installation challenges participants to actively respond to the emerging story through performance and collaboration to continue the undefined story in real time.

SlideShare: What Is Digital Strategy?

It’s interesting to look at how a strategy brain works, more so, the transition of traditional strategists or other agency types who are getting into digital strategy… So, I thought it would be great to share this SlideShare presentation from my mate Julian Cole, who’s the digital strategy director at BBH in New York. The presentation provides a pretty simple framework for digital strategy thinking and the process to get good ideas out… It’s smart… Read it. Learn it. Practice it. Make awesome work.

MTV Mobile Europe: Interactive Pool Party

Description digitalbuzz

MTV Mobile Europe has launched a cool new integrated campaign ‘GIF ME MORE PARTY’, to showcase the features and functions that MTV Mobile offers. The part of this campaign that I love the most is the digital offering, MTV have partnered with Buzzman Paris. to bring us an interactive, multi-viewpoint web experience, set to a Death Grips track, that lets you experience a poolside party from any one of the 50 different featured characters. This digital experience merges an interactive video clip, music artistic collaboration, gaming and media platform. Have a play here and join the poolside partygoers at www.gifmemoreparty.com.

This is a great way to keep the audience entertained and interacting whilst feeding through features of MTV Mobile.

tshirtOS is world’s first programmable Tshirt

Lovely bit of fashion geekery from Work Club, Cutecirctuit and Ballantine’s. TshirtOS is the world’s first wearable, sharable, programmable t-shirt. A working, digital t-shirt that can be programmed by an iOS app to do whatever you can think of.

tshirtOS is world’s first programmable Tshirt

Lovely bit of fashion geekery from Work Club, Cutecirctuit and Ballantine’s. TshirtOS is the world’s first wearable, sharable, programmable t-shirt. A working, digital t-shirt that can be programmed by an iOS app to do whatever you can think of.

Rather than me retelling everything that is said in the video, watch it here please.

And if you want to own one of these programmable tshirtOS, head on over to Ballantine’s facebook page. Answer the question: “How will you Leave An Impression with tshirtOS?”

Expedia Tag Me If You Can

In Australia and New Zealand Expedia has launched a Youtube-based contest that takes geo-tagging to a whole new level of fun. In Tag Me If You Can the host, Nathan Jolliffe (a local surf celebrity) travels around the world to 15 secret destinations. Every day he gives clues to participants who have to guess where he is and tag his location within 10 metres for the chance to win a cash prize.

Each player can drop three tags per day, but can earn more credits by sharing the game with friends on Twitter or Facebook. Each time a tag is dropped the advergame will tell the user if he’s Red Hot, Hot, Warm or Cold to indicate how close (or far) he/she is to the destination.

Give it try (you can register with a fake account): it’s a really fun and engaging contest. It’s just a pity that players win money instead of a trip to the destination they just unveiled. It’s a bit of a miss from a branding point of view, but probably winners don’t really n

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Audi Spheres Digital Installation in Copenhagen

Description digitalbuzz

An experiment into the future of the Audi brand experience created the ‘Audi Spheres’ project, an experiential installation in Copenhagen that allowed people to experience the Audi brand through technology via augmented reality video pads, giant video walls and interactive spherical displays among others, whilst each physical sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and eco.

Instacube: Android Instagram Photo Frame

Description digitabuzz

Kickstarter is helping to change the startup world, so check this one out, launched just a few days ago, and already smashing through their $250,000 backing requirement, the Instacube is a pretty cool connected object for all you hipsters out there, and it’s been generating some serious hype online.

Powered by an Android OS, the Instacube is a 600×600 digital photo frame of sorts, connected to the world via your wireless network, and designed to constantly stream your Instagram feeds directly to the screen, coming complete with a button on the frame to ‘like’ your favourite photos.

Expendables 2: Deploy and Destroy Advergame

Description digitalbuzz

Hyping up the new Expendables 2 movie is this cool new advergame called ‘Deploy and Destroy’ which is a twist on the classic tower defence game, but here, you just happen to get to choose your squad from the biggest cast of action heroes ever assembled, who will, if you’re good, unleash some serious fire power in the game, including Chuck Norris’s berserker rage, which any man would know must be pretty dam fierce!

Audi: An Urban Mobility Future Installation

Description digitalbuzz

In a 190m2 three-dimensional LED surface stands the Audi Urban Future Concept with the upcoming A2. The dynamic surface demonstrates how the future of connected cars will automatically interact with the typical city infrastructure of tomorrow.

The installation features a real-time graphics engine and the tracking software, which receives live input from 11 Xbox Kinect cameras mounted high above the area, with the cameras capturing the movement of the visitors in real time and process them into patterns of dynamic movement displayed on the LED surface. What this does, is essentially demonstrate how the Audi concept will be able to interact and navigate challenges autonomously in the future.

FaceDeals: Facial Recognition Activated Deals

Description digitalbuzz

This is perhaps the coolest (and scariest) piece of social innovation I’ve seen in a while now and easily the best thing since RFID tags were linked to Facebook. FaceDeals is a deal platform and hardware solution combined to deliver check-in deals based of facial recognition detection when customers walk through the doors, automatically checking them into the location, and texting them a deal to claim at the point of sale. How cool is that?! Find out more info here…