CHRISTMAS at Phibious Vietnam

JCPenney: Voice Message QR Code Gift Tags

Description digitalbuzz

IF ever there was a cool use for QR codes (not just practical), this might just be it. JCPenney’s new “Who’s Your Santa” campaign has a QR code extension for 2011, where everyone who buys a gift for Xmas will receive a unique QR code Gift Tag or “Santa Tag” as they are calling them…

That QR code allows the gift giver to scan and record a personalised voice message for the recipient… Once they are done, just stick the QR code Santa Tag on the present and you’re done! It’s actually a pretty innovative way to utilise QR codes, particurally in such a personalised way, and for me, this is a super smart experiment for JCPenney.

 Christmas is coming…

It’s early November, and the first Christmas commercial allready popped up. You might find that annoying, untill you see the actual commercial. It’s touching and fun, and set’s the bar for all others this season.