NIKE House of Innovation at Selfridges

Description digitalbuzz

It’s summer. The London Olympics are on and Selfridges are hosting Nike’s House of Innovation. What’s the Nike House of Innovation? Well, it’s a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against each other and interact with the environment filled with some of Nike’s most innovative products and technologies. Seriously cool…

UNIQLO WAKE UP

Uniqlo have created an app in conjunction with Japanese composer Cornelius that creates a unique way to wake up in the morning. The app automatically creates a song that contains current time, weather and day of the week. Users can choose to share a record of the time, weather and temperature at the exact moment the alarm was stopped via social media.
It will surely resound with the young Japanese female demographic Uniqlo seems to be going for. I think I would probably throw my iPhone across the room if I were to wake up to these sickly sweet sounds. Try it out here.

Louis Vuitton presents “When Hong Kong is a Woman…”

Description adverblog

Louis Vuitton has recently launched a series of short films to capture the essence of different cities across the globe and connect with its female consumers. Gender is the lens used to interpret each city’s identity, so in the first episode, for example, Hong Kong is presented as it was a woman, portrayed through some local interesting women such as an architect, a model, a composer, a journalist and a few more other people.

I watched the video and I kind of enjoyed it. I like the mood and I found it quite inspiring to discover a city that I never visited. However, I decided to post about it mainly because of the viewers’ comments I read below the video on Youtube. Usually when big, aspirational brand like LV launch a campaign or a product, loads of consumers love it and only a few criticize it. But here the amount of negative feedback is pretty overwhelming and it goes across the board, criticizing both the idea of “exploiting” a city to sell a brand and the content itself, which apparently isn’t true to the Asian metropolis.

What do you think? Are viewers overreacting?
Do people most of the people who watch videos on Youtube also read other users’ feedback?
Shall LV continue the series of videos or such negative feedback should be seriously taken into account?

I have a lot of questions but not as many answers, so I would love to hear what you think!

Invisible Mercedes

When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible.

L’Odyssée de Cartier

Description theinspirationroom

Maison Cartier, the French jewelry house, has launched “L’Odyssée de Cartier”, a 3:31 minute short film focusing on its history, its values and inspiration, its artistic and universal scope. The three and a half minute film follows the iconic symbol of the brand, the panther, around the world where he brushes with key moments and locations from Cartier’s history. The campaign includes a microsite, odyssee.cartier.com, where visitors can view the film in full, explore the jewelry associated with each setting, and see behind-the-scenes film on film production and music.

The Cartier panther (three were used in filming) travels to St Petersburg in the snow, to China where he comes face-to-face with a golden dragon, to an Indian palace built upon an elephant’s back and filled with glittering animal jewellery (many pieces of which reside in the Cartier archive), before leaping aboard the wings of and identical replica of the airplane built by Alberto Santos-Dumont, to showcase the classic Cartier Santos watch (first commissioned by the Brazilian aviation legend in 1904). The panther finally lands in Paris, the birthplace of Cartier, on Place Vendôme where he meets supermodel Shalom Harlow at the Grand Palais.

The Origin of Brands 1 – Absolut Vodka

In a new series we will uncover how brands started – first is Absolut Vodka. This is a pretty cool story. In 1979, a swedish vodka called ABSOLUT appeared in the US – a big moment for a brand whose story goes back over four hundred years. Check it out.
 
Check it out here…

Coca-Cola Soundfest - First Music Festival ever in Vietnam.

Check all the materials we did for the first music festival ever in Vietnam - Coke Soundfest 2012. Including launching Ad, OOH (bus shelters, billboards) and then pictures of the Press Conference.

Potato chips in real time

Lay’s has built a vending machine that shows the way their chips/crisps are made. Whack a potato into the machine and watch your chips being made. Simple idea to show off the process.

Snapdragon: Bug Circus

Description creativecriminals

Here’s a remarkable campaign from Snapdragon, the mobile-chip brand from Qualcomm. It’s called bug circus and features a scorpion, a praying mantises and a cockroach..
How many bugs does it take to power a smartphone?

Contrex: Contrexpérience

Description creativecriminals

Losing weight can be fun if you have a look at this ambient campaign made for Contrex, which is a brand of water.

Beck’s: Green Box Project Vimeo Takeover

Description digitalbuzz

Here is a nice, simple yet creative Vimeo takeover that doesn’t try too hard to pull you into the experience like many of the standard YouTube template takeovers seem to do. It’s for the Beck’s Green Box Project, a global fund established to inspire, celebrate and financially support talent in art, design, music and fashion.

Beck’s are sponsoring over 1000 projects, and you can submit your own ideas here, on their pretty cool HTML 5 super scrolling site, which also goes left and right… But make sure you check out the actual interactive Vimeo Takeover Experience here. Created by the guys at Outside Line.

It’s also all rolled up into an augmented reality app for iPhone/iPad that can be activated at any real life green box to showcase the various art entries. Click here to view the demo video…

The genesis of the Ferrari brand

Description stocklogos

Enzo Ferrari told the story of the prancing horse logo just once:
The horse was painted on the fuselage of the fighter plane of Francesco Baracca — a heroic airman of the first world war. In ’23, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck’. The horse was, and still is, black, and I added the canary yellow background which is the colour of Modena.

All racing fans are very familiar with the famous Ferrari “prancing horse” symbol. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary “asso” (ace) of the Italian air force during World War I, who painted it on the side of his planes. Baracca died very young on June 19, 1918, shot down after 34 victorious duels and many team victories.
He soon became a national hero. Baracca had wanted the prancing horse on his planes because his squad, the “Battaglione Aviatori”, was enrolled in a Cavalry regiment (air forces were at their first years of life and had no separate administration), and also because he himself was reputed to be the best cavaliere of his team.

The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the choice of a horse was perhaps partly due to the fact that his noble family was known for having plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo from the city’s emblem. Furthermore astonishing: Stuttgart is an over the centuries modified version of Stutengarten (an ancient german word for “Gestüt”, translated into english as mare garden or stud farm, into italian as “scuderia”).

On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the Countess Paolina, mother of Baracca. The Countess asked that he use the horse on his cars, suggesting that it would grant him good luck, but it the first race at which Alfa would let him use the horse on Scuderia cars was eleven years later, at SPA 24 Hours in 1932. Ferrari won. Ferrari left the horse black as it had been on Baracca’s plane; however, he added a yellow background because it was the symbolic color of his birthplace, Modena. The prancing horse has not always identified the Ferrari brand only: Fabio Taglioni used it on his Ducati motorbikes. Taglioni’s father was in fact a companion of Baracca’s and fought with him in the 91st Air Squad, but as Ferrari’s fame grew, Ducati abandoned the horse; this may have been the result of a private agreement between the two brands. The prancing horse is now a trademark of Ferrari.