Carlsberg -The Crate Escape (90”)

The new Carlsberg TV ad,’Crate Escape’, is a humorous take on the film ‘The Great Escape’, it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break.

Heineken - The Switch

Heineken ad ‘The Switch’: The perfect beer calls for the perfect bar.

Music: Clairy Browne & the Bangin’ Rackettes - Love Letter
Agency: TBWA\NEBOKO
Director: Martin Krejci

Rugbeer: Tackle The Vending Machine

Description digitalbuzz

Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better way to engage them than creating a tackle machine and placing it in bars!

‘Rugbeer’ also just happens to be a tackle machine with a difference, it’s actually a vending machine, that challenges rugby fans tackle it in order to release a cold Salta Beer. Rugbeer was so successful that it toured the region, leading to 25% more beers sales in the bars that it visited. What a great way to create engagement.

Heineken: The Valentines Day Serenade App

Description digitalbuzz

Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a huge effort from Wieden + Kennedy.

Just select your special someone, why you fancy them, what the plan is for valentines day and why you are so special… Then Heineken will turn that into a musical serenade and post it to your potential dates wall, where they can watch the video and say yes or no to your proposition!

The campaign then ties into a much bigger, 8 hour live streaming YouTube event. With Heineken asking fans to go on a legendary date, and surprise their loved one in an unexpected fashion by having their serenade written and performed in real-time on the live streaming YouTube event!

Heineken U-code

Description digitalbuzz

Music festivals. 10′s of thousands of young people. All there to listen to great music and meet new people. So at the Heineken Open’er Music Festival in Poland, they created a new way for people to create a conversation and connect with complete strangers… Introducing U-Codes, personalised QR codes that promote your desired message to anyone who scans you.

Event goers could visit the Heineken U-Code Dome to setup, personalise and print their own QR code stickers that would, when scanned by any other persona at the festival, connect strangers together to hopefully start a conversation! Simple, smart and highly enticing for people to participate at this kind of event.

Heineken ‘Sunrise’

See how to stay up ‘til the break of dawn in style. http://on.fb.me/mysunrise. Tweet your sunrise and celebrate with the world #mysunrise. The latest Enjoy Heineken Responsibly initiative “Sunrise belongs to moderate drinkers”. With an exclusive track ‘#mysunrise’ created by Audrey Napoleon. Stay within your limits to experience everything the night has to offer, right up to its awesome ending.

Heineken: Social Christmas Tree

Description creativecriminals

For 2011’s festive celebrations, Heineken has created what could possibly be the world’s most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a visual showcase on the actual tree at Clarke Quay from 17 – 26 December. The installation is 11 metres tall and counts 48 LCD screens.

Heineken: Super Social Christmas Tree

For 2011’s festive celebrations, Heineken has created what could possibly be the world’s most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a visual showcase on the actual tree at Clarke Quay from 17 — 26 December. At 11 metres tall with 48 LCD screens, it promises to be Singapore’s most spectacular festive landmark ever.

Duvel Collection Design Competition

Bringing together contemporary art and an iconic beer vessel

Description coolhunting

As part of a new competition, Duvel invited graphic artists from around the world to customize beer goblets with their work. The winning entry will become part of the Duvel Collection and will be available through their shop for enthusiasts. Building on more than a century of brewing experience, the collaboration with contemporary graphic artists puts a modern veneer on a classic object.

Duvel, a long-time supporter of contemporary art museums, started the collection in an effort to bring the company’s interest in design to the forefront. The first came from Belgian artist Arne Quinze in 2007, after which the company enlisted artists Denis Meyers, Parra, and Eley Kishimoto. The next installment once again featured Quinze, along with Daan Stuyven and Stefan Glerum. Released this year, the current series sells from the Duvel shop.

Past designs have included a futurist-inspired banner complete with Dutch orange from Netherlands native Stefan Glerum, while Daan Stuyven opted for a selection of mug shot-style self-portraits around the glass, and Quinze, a conceptual artist known for massive linear structures, kept his design simple and abstract.

VIDEO

This year’s competition is open to artists from Belgium, The Netherlands, England and France. Interested parties can check out the Duvel Collection site to view past work. The winner’s glass will be added to the collection, and three people from each country will be chosen for the second-place prize, which includes a trip to Paris and 50 glasses of their own design. Third-place winners (10 per country) will receive six glasses with their design. Find out more by watching the video.

Sagres Preta, website made of chocolate

Description koikoikoi

An amazing project by Grand Union, a full service digital agency Established in London, with offices in Portugal, France, Spain, Germany, Italy and New York.
“A site made out of chocolate. Sagres is Portugal’s no 1 beer brand.
This fall it launched Sagres Preta Chocolate, a stout beer with a chocolate flavour. What is more suited to launch it than on a site made entirely out of chocolate? We did just that. With the help of Maître Chocolatier Victor Nunes, renown in Portugal for his sculpture made out of chocolate, we designed and produced an interactive site made 100% out of chocolate.
Enjoy and don’t forget to watch the Baking Of”

Beck’s: Green Box Project Vimeo Takeover

Description digitalbuzz

Here is a nice, simple yet creative Vimeo takeover that doesn’t try too hard to pull you into the experience like many of the standard YouTube template takeovers seem to do. It’s for the Beck’s Green Box Project, a global fund established to inspire, celebrate and financially support talent in art, design, music and fashion.

Beck’s are sponsoring over 1000 projects, and you can submit your own ideas here, on their pretty cool HTML 5 super scrolling site, which also goes left and right… But make sure you check out the actual interactive Vimeo Takeover Experience here. Created by the guys at Outside Line.

It’s also all rolled up into an augmented reality app for iPhone/iPad that can be activated at any real life green box to showcase the various art entries. Click here to view the demo video…

Newcastle Brown Ale: Trapped In A Schooner

Description youtube

This year at San Diego’s Del Mar Racetrack, Newcastle Brown Ale launched a larger than life 3D installation that lets people get “Trapped” inside a pint of Newcastle. Three pieces, 8 feet high, placed at the entrance of the track to trick the eye into seeing a single three-dimensional Geordie Schooner (the glass that Newcastle was traditionally served in). It’s an optical illusion that creates the perfect photo op for Newcastle fans.