phibilicious
1 year ago
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Jameson Irish Whiskey: Playable AR Billboards

Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, banner ads, the Facebook app and even the real bottle itself, to launch the game from any smartphone.

2 years ago
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Smirnoff: The Facebook Guardians Concept

Description digitalbuzz

Here’s a pretty interesting concept from two students over at the Miami Ad School. They have created a social media concept called ‘Smirnoff Guardians‘ to help people ensure that their friends get home safely after a night out.

This idea centers around a Facebook campaign, which adds a ‘safe ride’ button next to the like and comment options under Facebook posts. This lets users become a virtual designated driver by purchasing a friends’ cab ride home when they see that they’ve checked into bars and clubs. The lucky friend is alerted to this good deed with a text message sent to their phone and they are gifted a code to redeem the ride. The ‘Guardian’ receives points for their good deeds, which they can use to enjoy free access to clubs, skip long queues and have a cocktail named in their honour.

Obviously this is going to be impossible to actually implement on Facebook, but its great to see the next generation looking for new ways to push current platforms.

2 years ago
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Johnnie Walker 1910 Commemorative Edition

Description the inspirationroom

The Johnnie Walker 1910 Commemorative Special Edition Bottle range has been awarded a Yellow Pencil for packaging design at the 2012 D&AD Awards. 1000 bottles were produced to mark the launch of the Johnnie Walker House in Shanghai. The design, developed by creative agency LOVE and designed by Chris Martin, tells the story of Johnnie Walker’s epic journey from Scotland to China. Each bottle features a different section of the illustration, which has been applied in China’s traditional blue and white willow pattern colours.

LOVE has taken Chris’ master illustration and given it various treatments. In one room it has been reproduced in copper to create a striking art installation covering an entire wall. The illustration has also been featured on marketing collateral, including a limited number of gift packs to mark the House opening.

The “By invitation only” House provides a place to help Chinese consumers discover the status and heritage of Scotch whisky. Every room, display and interaction sets out to engage guests and tell the story of the brand, from the art installations made from raw materials used in the whisky making process, to sculptures, an interactive multi-sensory blending table and original artifacts from the Johnnie Walker archive in Scotland. See more on the Love site.

2 years ago
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Absolut Inspire: Augmented Reality Street Art

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Check out this Future Lions 2012 entry by Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations.

The campaign is a fusion of the Google Street View platform combined with an app that allows you to create your own digital street art anywhere in the world, all seen through the augmented reality viewer. Sure, there are a bunch of concepts out there like this, but the integration with the brand and bottle is great.

2 years ago
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The Origin of Brands 1 – Absolut Vodka

Description adverblog

In a new series we will uncover how brands started – first is Absolut Vodka. This is a pretty cool story. In 1979, a swedish vodka called ABSOLUT appeared in the US – a big moment for a brand whose story goes back over four hundred years. Check it out.
 
Check it out here…

2 years ago
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ABSOLUT Purity: No ink, only paper, light and shadows

Description adverblog

Here’s something to sink your digital teeth into. Vodka brand ABSOLUT commissioned German artist Simon Schubert to create an artwork about purity. His solution was letting only light and shadow create the picture, using a special folding technique. The piece is currently on exhibit and heavily guarded, as a bus shelter in Paris.

Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s bus shelters in Paris. The unique poster portrays the limited edition multi-sided bottle released at the end of the year.

2 years ago
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New Smirnoff Fluffed Marshmallow and Whipped Cream Flavored Vodkas

Smirnoff Fluffed Marshmallow and Whipped Cream flavored vodkas + Amber Rose = the ultimate combination. Check out the new commercial!

2 years ago
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New MARTINI Commercial- LUCK IS AN ATTITUDE

MARTINI launch new commercial starring Kisser Casting winner of the LUCK IS AN ATTITUDE campaign, Yuri Buzzi.

2 years ago
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Diageo Premix Yes You Can

Diageo GB is running “Yes You Can”, an integrated advertising campaign for its Premix range, with the aim of encouraging consumers to ‘mix up’ their weeknights by having a Premix drink, rather than a more predictable choice such as beer or wine. The ad campaign involves three 30 second TV commercials, a 60 second online film, Facebook competition, six radio ads and online advertising. The ads feature the effortlessly stylish character, The Can Man, and his suave side-kicks, enjoying weird and wonderful pursuits such as canine knitting and model ship building, all to the hypnotic rhythm of the synthesiser.

2 years ago
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Ultimat Vodka: Social Life Audit Facebook App

Description digitalbuzz

Here’s a Facebook app that analyses your actual social life rather than your online social life. Polish vodka brand Ultimat (No, that’s not a typo!) worked with developer StinkDigital to create The Social Life Audit. Once you allow access the app aggregates a vast amount of your details to create an infographic style audit of your social life, including use of photos and check-ins. It then takes this info and calculates a score based on categories including gender ratio, average mood, and social status updates. Users can then share and compare their results with their social network, the app also features a leaderboard of nationwide top scorers.

As long as you can get past being told that you have “failed the social life audit” then this app is pretty interesting. Try it out here and see if your social life is up to scratch.

2 years ago
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Absolut Life

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They say that people could see their whole life flash before their eyes with a near dead experience. Absolut Vodka asked the question “If you saw your life flash before your eyes, would you change the way you live it?” The company thinks so, and to ensure people don’t get behind the wheel drunk, they introduced tool that gathered all kinds of pictures and important events from Facebook and putting them in a video.

2 years ago
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Johnnie Walker Important Man

Description theinspirationroom

Diageo is promoting Johnnie Walker in Australia as the choice of drink for the important man in a tongue-in-cheek television advertising campaign. Longstanding perceptions of the brand being a serious drink for serious and important people are embraced in a series of commercials with Bob Torti exuding arrogance and charm along the lines of campaigns for Old Spice (Isaiah Mustafa as the Man Your Man Could Be and Bruce Campbell as the Man of Experience), Heineken (John Turturro Man-to-Man Advice Giver) and Dos Equis (Jonathan Goldsmith as Most Interesting Man in the World)

2 years ago
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The Smirnoff Nightlife Exchange Project 2011 

On November 12, 2011, 50 countries will celebrate the best of the world’s nightlife. Tell us what makes your nightlife most original, vote for your favorite ideas and even enter for a chance to BE THERE on our Facebook page! http://www.facebook.com/Smirnoff?sk=app_222067867838110

2 years ago
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thitime:

Smirnoff / Pharrell Williams: Start Pure

Description vimeo

“How you start is everything,” says the stoic Pharrell, standing in a white, spaceship-like room. “I start pure — with a blank canvas.”

Featuring his track ‘Truth or Dare’, Pharrell shows us how he creates layer after layer of sound to mix a track. First he adds adds the beat, trying out a round of percussionists, then the “groove”. As Pharrell sleepily points his finger, visions of instrumentalists - personified audio samples - spring to life, filling the room. “Then, the vocals,” he commands, and the white space is transformed into a packed club, its imperturbable creator above, looking on calmly at the crowd. The result: a perfectly mixed, full impact sound. The parallels to a Smirnoff mixed drink are obvious enough.

Directed by Darryl Ward of Curious Films, Cutting Edge had two weeks to create a minute-long VFX heavy piece for Smirnoff and Leo Burnett Sydney, as well as 30’ and 15’ versions. From the architectural pre-vis to the transitions to the rotoscoping and compositing, it was a tight turn-around.

An added feature of the campaign will be that smart phone users will be able to “Shazam” the commercial to access additional footage and further information on the campaign from an exclusive micro-website. This is a first for a TV commercial in Australia.

Says Pharrell: “I like how Smirnoff present a pure vodka, perfect for mixing - this is what I try to do with my music, so I agreed to be a part of this campaign.”

For the music afficianados, watch closely for appearances of actual musicians (not actors!) such as Prescott Ellison, Stevie Starlight, and blues great Roy Gaines.

Watch the Making Of here:
youtube.com/​watch?v=JRxS4DLvL8s&hd=1

Cite Arrow via weareoskar
3 years ago
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Smirnoff: Busstop
This summer Smirnoff offers a tropical taste with coconut. To promote  this new flavor, they transformed a busstop in to and Polynesian hut,  designed by agency TraffikGroup.

Smirnoff: Busstop

This summer Smirnoff offers a tropical taste with coconut. To promote this new flavor, they transformed a busstop in to and Polynesian hut, designed by agency TraffikGroup.

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