phibilicious
2 years ago
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Perrier The Drop

Perrier presents its new film, The Drop, shot by Johan Renck.

When everything is melting on Earth, a gorgeous heroine is sent into space to refresh the world with a bottle of Perrier…

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PRADA presents “A THERAPY”

Directed by Roman Polanski, Starring Helena Bonham Carter, Ben Kingsley
http://www.prada.com/en/a-therapy/movie

Screenplay Roman Polanski and Ronald Harwood
Music Alexandre Desplat
Production Designer Dean Tavoularis
Director of Photography Eduardo Serra
Editor Hervé de Luze
Executive Producer Max Brun
Produced by Hi! Production and R.P. Productions

2 years ago
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Phibous Vietnam and The Sweet Shop defines pleasure in new tvc for Piaggio scooters
Description campaignasia
What would it feel like to fly? Director Luci Schroder and Phibous Vietnam explore this question in ‘Pleasure’, a sleek and sexy spot for Piaggio scooters.The story takes the audience on a surreal journey via the fantasies of the heroine. The gravity defying imagery, modern styling, subdued palette and gorgeous use of slow-motion combine to answer one thing. “What is the Piaggio Fly?” Simple, it’s pleasure.The production happened locally in Vietnam. Schroder had this to say about her experience, “I really enjoyed imagining this piece. I wanted to deliver something visually unique, dream like but at the same time tangible. I am pleased with the final result. Shooting in Vietnam was a really fun experience. I was instantly struck by the frenetic energy of Ho Chi Minh City and the food was pretty damn amazing!”
Schroder was recently selected as a finalist in the Cannes Young Director Awards for her short film ‘Alpine Hands’.To view the Piaggio spot click on the linkCredits - Executive Creative Director: Stuart Mills. Creative Director/Art Director: Alberto Talegon. Copywriters: Ngo Xuan Hien, Le Thanh Toan, Kevin Frot. Account Lead: Nicole Marold. Account Manager: Do Thi Phuong Thao. Senior Account Executive: Chau Le. Production Company: The Sweet Shop. Director: Luci Schroder. Producer: Daniel Ho. Executive Producer: Claire Davidson. Director of Photography: John Alfirevich. Art Director/Production Designer: Truong Trung Dao. Editor: Rino Gautama, The Cut Shop, Jakarta. Music/Music Publisher: Pete Jones, Pete Jones Music.

Phibous Vietnam and The Sweet Shop defines pleasure in new tvc for Piaggio scooters

Description campaignasia

What would it feel like to fly? Director Luci Schroder and Phibous Vietnam explore this question in ‘Pleasure’, a sleek and sexy spot for Piaggio scooters.

The story takes the audience on a surreal journey via the fantasies of the heroine. The gravity defying imagery, modern styling, subdued palette and gorgeous use of slow-motion combine to answer one thing. “What is the Piaggio Fly?” Simple, it’s pleasure.

The production happened locally in Vietnam. Schroder had this to say about her experience, “I really enjoyed imagining this piece. I wanted to deliver something visually unique, dream like but at the same time tangible. I am pleased with the final result. Shooting in Vietnam was a really fun experience. I was instantly struck by the frenetic energy of Ho Chi Minh City and the food was pretty damn amazing!”

Schroder was recently selected as a finalist in the Cannes Young Director Awards for her short film ‘Alpine Hands’.

To view the Piaggio spot click on the link

Credits - Executive Creative Director: Stuart Mills. Creative Director/Art Director: Alberto Talegon. Copywriters: Ngo Xuan Hien, Le Thanh Toan, Kevin Frot. Account Lead: Nicole Marold. Account Manager: Do Thi Phuong Thao. Senior Account Executive: Chau Le. Production Company: The Sweet Shop. Director: Luci Schroder. Producer: Daniel Ho. Executive Producer: Claire Davidson. Director of Photography: John Alfirevich. Art Director/Production Designer: Truong Trung Dao. Editor: Rino Gautama, The Cut Shop, Jakarta. Music/Music Publisher: Pete Jones, Pete Jones Music.
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Ultrabook™: House of Flying Laptops

Description adverblog

This post if for the fans of big productions, and I know we are quite a few out there. Directed by Daniel Kleinman, the man behind several title sequences in James Bond movies, the new Intel global campaign make “everything else seems old-fashioned”. A spaghetti western and a Crouching Tiger Hidden Dragon style TVC prove once again that Intel, despite behind a product behind a product, is a pretty cool brand who works hard to keep such coolness alive & kicky.

2 years ago
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Cannes Future Lions: Winning Case Studies 2012
Description digitalbuzz
Since 2006, AKQA have presented the Future Lions at the Cannes Lions International Festival of Creativity. A student/junior competition designed to challenge thinking in ways they couldn’t be produced 5 years ago. Global fame and guaranteed jobs await the winners, with the 2012 Future Lions having over 1000 entries and producing 5 outstanding winners.
Future Lions come from over 40 countries, and are given the same brief every year…”Advertise a product from a brand in a way that couldn’t have been done five years ago, to an audience of your choosing.” So if you’re a student. Give it a crack for 2013. View the winners videos here…

Cannes Future Lions: Winning Case Studies 2012

Description digitalbuzz

Since 2006, AKQA have presented the Future Lions at the Cannes Lions International Festival of Creativity. A student/junior competition designed to challenge thinking in ways they couldn’t be produced 5 years ago. Global fame and guaranteed jobs await the winners, with the 2012 Future Lions having over 1000 entries and producing 5 outstanding winners.

Future Lions come from over 40 countries, and are given the same brief every year…”Advertise a product from a brand in a way that couldn’t have been done five years ago, to an audience of your choosing.” So if you’re a student. Give it a crack for 2013. View the winners videos here…

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The 100+ Best Slides From Cannes Lions 2012

Description digitalbuzz

Here it is. The 100+ Best Slides From Cannes Lions 2012. Now if you’ve been to the Cannes Lions International Festival of Creativity, you’ll know the vast array of amazing content on offer, but perhaps the only challenge you’ll have all week, is choosing what sessions to attend.

So, as he always does, my good friend Jesse Desjardins (@JesseDee) has curated the 100+ Best Slides from the entire Cannes Lions Festival, meaning if you missed a session, couldn’t remember that kick-ass slide or spent your whole Cannes Lions trip partying on the beach, you can utilise some of this to convince your boss you might have actually went to the sessions!

2 years ago
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Penguin Books In Your Ear

Description theinspirationroom

Penguin Books promotion of audio books in Malaysia has won a range of recent advertising awards, including Silver at the 2012 One Show Awards and Black Pencils for Entertainment – Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry – Illustration (Campaign) at the Andy Awards, adding to the Bronze Outdoor Lion at Cannes in 2011. Three print ads show characters walking from the outer ear to the inner ear, representing three well known tales: The Piped Piper of Hamelin, The Wizard of Oz, The Jungle Book.

2 years ago
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Who Looks at Banner Ads?
Description theinspirationroom
Killer Infographics have produced an infographic for Prestige Marketing, looking at who’s clicking, why they click or don’t click, and the top three ways they are used. “Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 8 years, do people still fall for this attractive ad?”

Who Looks at Banner Ads?

Description theinspirationroom

Killer Infographics have produced an infographic for Prestige Marketing, looking at who’s clicking, why they click or don’t click, and the top three ways they are used. “Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 8 years, do people still fall for this attractive ad?”

Banner Ads Infographic

2 years ago
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Coke #1 Brand Associated with Tet (Chinese Lunar Year in Vietnam)
Millward Brown has released in the press that Coca-Cola is THE #1 BRAND associated with Tet. Omo #2 !!!  Last year, Omo was #1. That’s again great news for Phibious !!!

Coke #1 Brand Associated with Tet (Chinese Lunar Year in Vietnam)

Millward Brown has released in the press that Coca-Cola is THE #1 BRAND associated with Tet. Omo #2 !!!  Last year, Omo was #1. That’s again great news for Phibious !!!

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Top 10 Ads for Vietnam

Drum roll… Two of our Coke ad’s are in the top 10 Ads for Vietnam !!!! Amazing news for our teams at Phibious !!!

VIDEO - SOUNDFEST

VIDEO - TET

2 years ago
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Vespa Timeless Moments Print Ad - Vietnam
Since 1946, Vespa has been associated with unforgettable experiences that evoke great style, beauty and comfort. Experiences that allows us to appreciate and rememberthe more important things in life. To get away from the hustle and bustle; to reconnect with ourselves and to embrace unforgettable moments with others.Vespa inspires timeless moments.
CD: Alberto Talegon
ACD: Livio Grossi
Art Director: Alberto Talegon and Livio Grossi
Copy: Hien, Son, Toan
Account: Chau and Thao

Vespa Timeless Moments Print Ad - Vietnam

Since 1946, Vespa has been associated with unforgettable experiences that evoke great style, beauty and comfort. Experiences that allows us to appreciate and remember
the more important things in life. To get away from the hustle and bustle; to reconnect with ourselves and to embrace unforgettable moments with others.
Vespa inspires timeless moments.

CD: Alberto Talegon

ACD: Livio Grossi

Art Director: Alberto Talegon and Livio Grossi

Copy: Hien, Son, Toan

Account: Chau and Thao

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Minute Maid Nutriboost Print Ads for Asia Pacific

White set made out of paper and real miniatures painted in white.

CREATIVE TEAM: Alberto Talegon, Antonio Bonifacio and Chi Minh de Leo
Photography and retouch: Shotopop London
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Piaggio / Fly / Pleasured by Fly TVC

The latest TV commercial Phibious Vietnam did for our client Piaggio ! Check this out !

Agency: Phibious, Ho Chi Minh City, Vietnam
Client: Piaggio Title: ‘Pleasured by Fly’
Executive Creative Director: Stuart Mills
Creative Director and Art Director: Alberto Talegon
Copywriter: Ngo Xuan Hien, Le Thanh Toan and Kevin Frot
Production Company: The Sweet Shop
Director: Luci Schroder
Producer: Daniel Ho
Executive Producer: Claire Davidson
Director of Photography: John Alfirevich
Editor and Company: Rino Gautama at The Cut Shop, Jakarta

2 years ago
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A Marketer’s Guide to Pinterest

Original description

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community. Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic.

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.

In addition, the video helps marketers navigate Pinterest’s features and terminology by demonstrating the “pin,” “repinning,” and “board.” It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.

Want to learn how to leverage the power of Pinterest in your social media strategy? Contact MDG Advertising at 561-338-7797 or visit http://mdgadvertising.com
Follow us on Pinterest at http://pinterest.com/MDGadvertising

2 years ago
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Lego ‘Festival of Play’ TVC

Description creativecriminals

2012 marks the 50th anniversary of the Lego brick in Australia. To commemorate the milestone, Lego Australia has today launched the Festival of Play, a nine-month integrated campaign, encouraging kids and adult fans alike to celebrate through play.

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