So what is ‘Integrated Advertising’?

Trying to make sense of that ambiguous term called -Integrated Advertising.

Carlsberg -The Crate Escape (90”)

The new Carlsberg TV ad,’Crate Escape’, is a humorous take on the film ‘The Great Escape’, it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break.

Coca-Cola / Trung Khi The - Coke Free talk Promotion / TVC (South) - Behind the scenes

Promotion TVC encouraging teens to share and to open a Coke in order to win free phone credits.

Credits
Agency: Phibious Vietnam
Managing Director: Nicole Marold
Creative Direction: Chi-Minh de Leo
Head of Copy: Ngo Xuan Hien
Copy: Le Thanh Toan
Account Manager: Nguyen Thuy Quynh Vy
Account Executive: Nguyen Dinh Khoa
Production: Clubhouse
Photography: Arnaud de Harven (S3 Studios)
Client: Coca-Cola Vietnam

How to look your best the morning after

Description adverblog

Ever went to YouTube for tips and instructions? From using software to cooking and fixing things, instructional videos by everyday people have become our inspiration and indispensable helpers. Lauren Luke for example is one of YouTube’s stars when it comes to all things make up. And BBH London have done a clever collaboration with her to raise awareness for a charity.

The videos is racking up lots of positive comments and likes from her subscribers. You can see more of Lauren Luke (panacea81) in this BBC documentary and find the charity Refuge here.

Get Back To Tohoku

Description theinspirationroom

East Japan Railway’s Tohoku Shinkansen brand, formed to attract visitors to the Tohoku Region in Japan, won Gold for Design at the 2012 Clio Awards and a Gold Design Lion at Cannes International Festival of Creativity. The Tōhoku region, in the north of Honshu, was deeply affected by the 2011 earthquake and tsunami. Travel to Akita, Aomori, Fukushima, Iwate, Miyagi and Yamagata was connected with rebuilding in an integrated branding exercise. The bodies of Shinkansen train cars were painted with dynamic designs that served to connect the regions of Eastern Japan. Posters and billboards encouraged visitors to get back to Tohoku. Train tickets were sold as a Tohoku support pass package.

The campaign successfully gathered a large number of travellers and followers among a demographic that had been difficult to entice. An overwhelming response was received during the launch of the event via online social network sites such as Facebook and Twitter. The promotion strengthened ties between clients and fans through helping to extend encouragement to locals affected by the disaster and instil hope in local children.

Credits

The Get Back to Tohoku campaign was developed at Dentsu, Tokyo and Dof Inc, Tokyo, by executive creative director Yukio Oshima, creative director Takuma Takasaki, art director Yoshihiro Yagi, copywriters Hiroshi Ichikura and Waca Sakamoto, executive producer Koji Wada, agency producer Taro Saito, account executives Ken Masuda and Hiroyuki Nakayama, printing producers Yohei Oda and Shinya Tamura, with Creative Power Unit designers Daisuke Hatakeyama, Rumiko Kobayashi, photographer Yasutoshi Fujiwara, Yokohama Super Factory photographer Osamu Oiso and photography coordinator Reiko Kukita.

Heineken - The Switch

Heineken ad ‘The Switch’: The perfect beer calls for the perfect bar.

Music: Clairy Browne & the Bangin’ Rackettes - Love Letter
Agency: TBWA\NEBOKO
Director: Martin Krejci

Old Spice Muscle Music

The Gentleman Shaver

Never one to complain or cause a fuss, ever deferential, ever the gentleman, this member of The Brotherhood is not about to make waves. Perhaps a touch old-fashioned, he believes there is a proper way to go about things. He puts women on a pedestal. And would not think of breaching etiquette, even when it comes easily to those around him. But still, like any self-respecting male, he does enjoy his private time in the bathroom. His only problem is finding it.

Pedigree Adoption Drive in Yellow and Red

Description theinspirationroom

Pedigree in New Zealand launched the 2012 PEDIGREE® Adoption Drive for abandoned or mistreated dogs recently with an innovative cinema experience. Viewers at Hoyts screenings of The Avengers were offered the chance to donated to the Pedigree Adoption Drive. If they chose to donate they were provided with a pair of red glasses. If they didn’t they were handed yellow glasses. 3D cinema technology was adapted to project two three minute commercials on the same screen. Those who donated saw the benefits of their charity in the story of Buzz, while the others would probably cry a little and end up donating anyway.

video - Pedigree Adoption Drive: Rescued

Video of the day: What makes a great story?

An inspiring video to start the week: American director and documentary producer Ken Burns shares his point of view on what makes a great story. A superb short documentary on the craft of storytelling. A great story goes beyond the obvious 1+1=2, a good lesson to keep in mind also if you work in advertising.

Nike “My time is now”

One of the greatest things about the epic “Write the future” spot (2010) was that it was so complex and multi-layered that people went on to see it several times, in order to discover new details about the story. Now, because of the 2012 European Championship next summer and featuring all the teens coming from “The Chance”, Nike is releasing another monster piece, and now with a twist. Instead of having a Youtube channel with several videos, you can find them all within the first one, rabbit hole style.

A Sonic-style game featuring Neymar, a visit to the barber to have a haircut to be remembered and many other things in a huge piece of storytelling.

Fuze Tea Zoetrope

Coca Cola is promoting the Fuze Tea brand with “Zoetrope”, a commercial set within a lush, handcrafted backdrop of an idealized tea plantation with a crisp, clear river running through it. A zoetrope featuring the natural ingredients of FUZE TEA, tea leaves, water and lemon, starts to spin and the journey begins. Illustrating FUZE TEA’s belief that bringing good things together creates even better things, the viewer is then presented with multiple zoetropes (12 carousels were used in all) that bring together people, joy, activity and delight to help convey the refreshing experience of the fusion of tea and natural fruit flavors. Closing with a panoramic scene of the FUZE TEA universe, viewers are reminded of the possibilities that result when the very best ingredients are brought together to create something altogether delicious.

The Zoetrope ad involved more than 900 individual components designed by 30 skilled artists and artisans, more than 545 silhouettes, 90 hand cast and hand painted lemons, 36 sculptures of the flower created from one mold, 12 zoetropes, all shot on one set over two days in Los Angeles.