Expedia Tag Me If You Can

In Australia and New Zealand Expedia has launched a Youtube-based contest that takes geo-tagging to a whole new level of fun. In Tag Me If You Can the host, Nathan Jolliffe (a local surf celebrity) travels around the world to 15 secret destinations. Every day he gives clues to participants who have to guess where he is and tag his location within 10 metres for the chance to win a cash prize.

Each player can drop three tags per day, but can earn more credits by sharing the game with friends on Twitter or Facebook. Each time a tag is dropped the advergame will tell the user if he’s Red Hot, Hot, Warm or Cold to indicate how close (or far) he/she is to the destination.

Give it try (you can register with a fake account): it’s a really fun and engaging contest. It’s just a pity that players win money instead of a trip to the destination they just unveiled. It’s a bit of a miss from a branding point of view, but probably winners don’t really n

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Expendables 2: Deploy and Destroy Advergame

Description digitalbuzz

Hyping up the new Expendables 2 movie is this cool new advergame called ‘Deploy and Destroy’ which is a twist on the classic tower defence game, but here, you just happen to get to choose your squad from the biggest cast of action heroes ever assembled, who will, if you’re good, unleash some serious fire power in the game, including Chuck Norris’s berserker rage, which any man would know must be pretty dam fierce!

Magnum Pleasure Hunt 2 

DEscription digitalbuzz

Everyone loves a race across the internet, so here comes round 2 of the Magnum Pleasure Hunt Advergame, this time taking you for a run in New York, some flight time over Paris and even a surf in Rio De Janeiro through a partnership with Microsoft/Bing Maps as you’ll quickly notice! It’s a pretty good follow up to the first version too… What do you guys think? Done already or still cool?

MAD MEN: THE GAME

There are 3 different endings! Can you find them all?!
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MUSIC AND ANIMATION BY DOCTOR OCTOROC- SUBSCRIBE
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Written & Directed by Benny & Rafi Fine
Play all of our interactive games here here: http://dft.ba/-29HM
Kids React or Teens React still release every Sunday!

Play as Don Draper from Mad Men and help him complete all 3 tasks to save the company! There are 3 different endings based on the order you complete the tasks, we encourage you to play the game multiple times to see all possible endings. The game “knows” which order you picked! Technology at work, enjoy the game!

MOBILE USERS: This game is too complex to play (40+ videos in total), below are links to the beginning of the games, but to experience the full game, please go online from a computer
PEGGY - http://www.youtube.com/watch?v=TQuLdVB9CsI
PETE - http://www.youtube.com/watch?v=JWJ0a0AVCEQ
BETTY- http://www.youtube.com/watch?v=E0HxvZwc14g

Best way to help support our work is to share it on Facebook/Twitter so people who follow you can discover it and help us make more interactive experiences.

Written and Directed by Benny & Rafi Fine (The Fine Brothers)

If you see this and enjoyed it, type “THIS MAD MEN GAME ROCKS” in the comments.
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© Fine Brothers Productions 2012

OOH advergame by BMW

Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they’ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had the chance to join the game by connecting their iPad to a dedicated Facebook app. This BMW idea is one of the first examples of a Facebook Connect OOH advergame.

Domino’s Pizza Hero Advergame for iPad

Description digitalbuzz

Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against the clock.You score is based on the pizza quality and how quickly you made it. The more you play it, the tougher it gets and the addiction sets in, which is because of the real-world nature of the app. It’s something tangible that you could actually physically make and that’s got an appeal to the realness of the gaming concept. Click here to check it out.

Mercedes-Benz: Escape The Map Advergame

Description digitalbuzz

Mercedes-Benz UK are running a pretty interesting campaign called “Escape The Map“. It’s lead by a TVC challenging a much younger demographic to jump online and play the “Escape The Map Game”. I’ll be honest, it’s a pretty weird game, and that’s a dam expensive car, but you have the chance to win a new Mercedes C 63 AMG Coupe if you can escape the map !

Basically, you’ve got to navigate through the interactive video experience, completely various challenges along the way to escape before your head becomes blurred out. If you escape, you’ll be in the draw for that car… Would love to hear your thoughts? Watch the full game video here…

Can you save the world? Bring it on!

Description adverblog

French railway service SNCF, has just launched a brilliant online campaign to promote its sponsorship of the American Film Festival in Deauville as well as its train service that connects Paris to the beautiful village in Normandy. It’s like a disaster movie. With the climax, the hero who looks like Bruce Willis, the embarrassed/embarrassing military and a mission to accomplish. Watch the trailer and give it a try. Can you save the world?

Unfortunately the interface of the website is only in French, but the film is in English, so you can still enjoy the experience. Accept the terms and conditions and when you are prompted with a question just type in what you think can be the secret weapon that will save the world. Then sit down, relax and see what happens.

Did you save the world?
Maybe not, but I bet you smiled. And you will remember there’s a train that takes you from Paris to Deauville in just two hours.
So, mission accomplished by SNCF.

The Google Puzzle

If you know your way around Google’s Chrome browser, then this advergame will make you shine. If you don’t, you are about to have your reputation tarnished and them some. Give it your best shot and make sure you have your audio turned up.

PLAY

Frijj: You LOL You Lose Advergame

Description digitalbuzz

This new advergame from Frijj utilises an interesting mashup of funny, weird and seriously bad YouTube videos with webcams and facial recognition to create the “You LOL You Lose” app.

The advergame pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of time while they play you some seriously weird YouTube videos. The whole idea aims to help players build up their tolerance to the unexpected, so these brand new flavours don’t just knock them flat…

The moment the advergame auto detects you laugh, you lose. Created by the guys at Iris.