Adidas unleashes the bull
Derek Rose, star player of the Chicago Bulls and youngest player ever to be crowned MVP gets his second signature shoe, the “adiZero Rose 2″ . And since at adidas they are all in, this is accompanied by an emotive launch ad. See Derek enter the “Plaza de Toros”, speed past picadors, spin around the matador and slam dunk. And get showered in (what else) roses.
The shoe features “All Flights Cancelled” on the tongue – supposedly to represent how his play alters opposing teams’ future plans. By no means is this a stab at fellow Bulls legend Michael “Air” Jordan who happens to endorse rival Nike.