Adidas: Ready to Run Experiential Campaign

Description digitalbuzz

Awesome experiential piece from adidas France. With the insight that the younger audience hated running they needed a new way to create hype for the re launch of the Climacools – pure running shoes.

adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The concept begins with each teen that tries on a pair of Climacools anywhere in France, has their chance to be chosen to carry out a mission which involves racing across the city. The chosen teen gets kidnaped from within the store, taken into a van, given earphones and instructions before they are left to run their mission. They are filmed as they carry out their hour long operation. adidas involved key stars in the campaign such as athlete Teddy Riner’s (world judo champion) who gave the teens their instructions remotely. What a great way to create some hype around this running shoe! Nice work Sid Lee.

Adidas I Am The PSM

Description theinspirationroom

Adidas has released “I Am The PSM”, a television commercial featuring Pauli THE PSM Stanley-McKenzie, drummer for Gorillaz. Filming was shot over three days in the lead up to, and during a concert featuring Snoop Dogg and Gorillaz Sound System in front of 12,000 people in Fortaleza, Brazil.

Adidas Originals MEGA Shuffle

Description theinspirationroom

adidas is promoting the adidas Original Mega shoe range with the “Mega Shuffle” mixer, online at originalsmegashuffle.com. Part style. Part substance. All skill. Inspired by functional sole technology of the shoes fused with an urban beat, the Originals MEGA Shuffle mixer lets you add rhythm to your step, and flow to your walk. In collaboration with the world’s number 1 beatboxing star Dharni and four up and coming Asian hip-hop dancers, create your own DubStep-beatbox tracks to match your MEGA kicks. With 32 beatbox clips and 48 dance video clips, play the beats, layer the sounds, and create your own music and dance mashup with the adidas Originals Mega Shuffle. The shoe’s got sole. Have you got the moves?

Adidas - Predator Scout is out there

Adidas unleashes the bull

Derek Rose, star player of the Chicago Bulls and youngest player ever to be crowned MVP gets his second signature shoe, the “adiZero Rose 2″ . And since at adidas they are all in, this is accompanied by an emotive launch ad. See Derek enter the “Plaza de Toros”,  speed past picadors, spin around the matador and slam dunk. And get showered in (what else) roses.

The shoe features “All Flights Cancelled” on the tongue – supposedly to represent how his play alters opposing teams’ future plans. By no means is this a stab at fellow Bulls legend Michael “Air” Jordan who happens to endorse rival Nike.

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Adidas Women - Go all in

Crazy video for Adidas!

This is pretty strange. Then again, it’s from Japan. Which, with its obsession with anything and everything to do with placing cute girls in compromising positions, makes it totally normal. Here we have adizero vs. Mini Skirt, a challenge to determine, well, we really don’t know what. That the wind from a guy running with Adidas sneakers can whip up a girls skirt so you can see her panties? Yes, only in Japan.

Adidas Originals - All Originals, Iconics Commercial 2011 

There’s one in every crowd, yet no two are the same. They’re authentics. One of a kinds. All shapes, all sizes, all unique. They’re the ones that stand out. They’re the ones that flow freely. And they’re all united in Originality.

http://www.adidas.com/originals
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