Mini: Pole Position

Description creativecriminals

During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.

iheartmyart:

Axel Brechensbauer, Nation Branding, Proposal for the Swiss Government

More than being the Paris tower of Switzerland, this monument will also work as a temple of the sun. The inside will feature a discotheque with a circular dance floor which will move according to music-rhythm. The interior is completely white, highly reflective and all corners are rounded to eliminate all shadows. The only source of light is the 50meter in diameter sphere hanging in the center of the cross. The sphere is constructed of semitransparent synthetic fabric which— is lit up by a array of 14 high performing video projectors delivering total visual control. This makes the space to a VJ heaven from holy withe to dark space experiences.