Jameson Irish Whiskey: Playable AR Billboards

Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, banner ads, the Facebook app and even the real bottle itself, to launch the game from any smartphone.

A coin to stop the Seal Killers

Description adverblog

Another very nice “offline interactive” idea made in Germany to raise awareness on the stupid and cruel seals killing happening around the world in countries like Canada, Russia and Norway just to name a few. Every year almost a million seals are killed for their pelts, their fat and their flesh. A huge number that gets even more awful if you think how cruelly the animals are killed (using a firearm!).

A billboard was installed encouraging people to use their small change to make seal hunters disappears. Citizens walking by the installation were prompted to throw the coins to the wall enabled by hundreds of magnets until the image of the killer was completely covered and disappeared from the sight. What a great way to have people interact for a few minutes with the campaign message.

The EVOC Indestructible Billboard

To experience the shock absorbing effect of the EVOC protective backpack, this unique billboard was created. A backpack was attached to a billboard at a bus stop and people could use it as a punching bag. Well this is definitely a hands on approach to experience the shock absorbing effect.

Forever 21 Times Square Digital Billboard

Space150 built this digital billboard for Forever 21’s new Times Square store. The sign uses high-def cameras and custom built video software to allow giant models to interact with the crowd in real time.

The Forever 21 billboard used high-tech surveillance equipment and computer vision technology to identify and map the people, allowing the computer to build a composite image of them in near real-time. this data is then used for the simulation with the virtual model as shown on the 61-foot screen. The computer also had the ability to pick out the yellow Forever 21 shopping bags in a crowd. Those standing below with the shopping bag were more likely to get picked up by the model. The project also included “love tweets”, a live on-screen feed of Twitter messages from fans including the words “Forever 21″ and “Love”. Below the billboard thermal imaging cameras set over the store entrance triggered paparazzi-like flashes when a customer walked through the door.

Unilever: Augmented Reality Cinema Experience

Description digitalbuzz

Unilever’s “Paddle Pop” ice cream brand in Turkey recently turned the hero “Lion” mascot into a super hero that appeared in Cinema’s across the country as part of an interactive Augmented Reality Experience that saw a battle played out inside the audience of each cinema.

As the characters duelled in front of the screen, the audience was challenged to catch as many augmented reality crystals as possible before continuing the adventure online, where website traffic was up 55% during the campaign and over 800k games played.

McDonalds Reflective Billboard

To promote the fact that McDonald’s is open all night this unique billboard was created. During the day it’s just a blank, but during the night the letters reflext in your car headlights. Very subtle and very innovative.

Dirty little secret

For World Water Day we decided to tell you a little secret, just wash and learn.

‘Share a Coke’ Interactive Billboard

Description vimeo

We needed to help launch our ‘Share a Coke’ campaign with a bang. With activity going live across TV, OOH, Radio and Digital, we needed a little something extra to capture people’s attention – an idea with mass appeal that would create buzz, disrupt, excite and truly engage our target in the sharing and connecting of our campaign. On each night of our launch weekend, we unveiled an interactive digital projection over Sydney’s iconic, heritage listed Coca-Cola sign. We then handed it over to the public, inviting passerbys to text their friend’s name to see it up in lights. People could also share this iconic moment virtually with friends via Facebook and email. The event was a hit and helped launch our campaign with a bang.

Coca-Cola Soundfest - First Music Festival ever in Vietnam.

Check all the materials we did for the first music festival ever in Vietnam - Coke Soundfest 2012. Including launching Ad, OOH (bus shelters, billboards) and then pictures of the Press Conference.

OOH advergame by BMW

Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they’ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had the chance to join the game by connecting their iPad to a dedicated Facebook app. This BMW idea is one of the first examples of a Facebook Connect OOH advergame.

Hyundai Race game in New York Times Square

Description digitalbuzz

Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone.

The game features the Veloster hatchback which is controlled by the driver by tilting the phone left and right to steer using the iPhone’s built-in accelerometer. Users also have to connect to the Hyundai WiFi network in Times Square to connect their phone with the game. After the race, gamers’ scores appear on the billboard so they can see how they stack up against other racers. The gamers also leave with the Hyundai app downloaded on their iPhone which is good for ongoing content and communications.

The game is an engaging experience for the driver and also grabs the attention of the Times Square crowds. It’s great to see more of these interactive billboard displays that allow users to control activity.

ABSOLUT Purity: No ink, only paper, light and shadows

Here’s something to sink your digital teeth into. Vodka brand ABSOLUT commissioned German artist Simon Schubert to create an artwork about purity. His solution was letting only light and shadow create the picture, using a special folding technique. The piece is currently on exhibit and heavily guarded, as a bus shelter in Paris.

Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s bus shelters in Paris. The unique poster portrays the limited edition multi-sided bottle released at the end of the year.