Audi Spheres Digital Installation in Copenhagen

Description digitalbuzz

An experiment into the future of the Audi brand experience created the ‘Audi Spheres’ project, an experiential installation in Copenhagen that allowed people to experience the Audi brand through technology via augmented reality video pads, giant video walls and interactive spherical displays among others, whilst each physical sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and eco.