Adidas Soccer: adizero f50 & Leo Messi Light You Up NYC

Here’s a great example of what happens when projection mapping meets social media. Soccer fans light up NYC with Leo Messi in a massive light projection before the Argentina vs. Brazil game. The projection celebrates the 5.8oz adizero f50, Leo Messi and the fans.

For more visit: http://www.facebook.com/adidassoccer