Coca-Cola: Post-It Note Stop-Motion Video

Coca-Cola commissioned Italian artist Eduardo Zamarro to create this stop motion for the Wall of Happiness at the brand’s Conference of Happiness. The artist created the world’s largest stop-motion video using only post-it notes. The 1 million post-it notes (around 27,000 for each mural) featured messages of happiness from people in European cities. Passersby could get involved with the piece by scribbling their own ideas and messages of happiness as part of the mural experience. I love this piece of interactive public art and it features as another great element of some of the awesome work that Coke has been doing around their ‘Happiness’ positioning.