Fuze Tea Zoetrope
Coca Cola is promoting the Fuze Tea brand with “Zoetrope”, a commercial set within a lush, handcrafted backdrop of an idealized tea plantation with a crisp, clear river running through it. A zoetrope featuring the natural ingredients of FUZE TEA, tea leaves, water and lemon, starts to spin and the journey begins. Illustrating FUZE TEA’s belief that bringing good things together creates even better things, the viewer is then presented with multiple zoetropes (12 carousels were used in all) that bring together people, joy, activity and delight to help convey the refreshing experience of the fusion of tea and natural fruit flavors. Closing with a panoramic scene of the FUZE TEA universe, viewers are reminded of the possibilities that result when the very best ingredients are brought together to create something altogether delicious.
The Zoetrope ad involved more than 900 individual components designed by 30 skilled artists and artisans, more than 545 silhouettes, 90 hand cast and hand painted lemons, 36 sculptures of the flower created from one mold, 12 zoetropes, all shot on one set over two days in Los Angeles.