June 2012
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WatchCoca-Cola: Sharing is caring
Description creativecriminals
Share a Coke’ saw the replacement of Coke’s traditional branding with the printing of 150 of Australia’s most popular names on millions of bottles. The names functioned as a social invitation for people to search and buy the bottles displaying the names of friends and family.
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Tokyo Zoo Project | mapping animals on the streets of Tokyo
Description spoon&tamago
Tokyo Zoo Project is a website that has managed to transform the city of Tokyo into a zoo. How? By unleashing various cycling routes around the city that trace outlines of animals. There’s a panda that peruses Shibuya, a gorilla that goes to Haneda and even a zebra that zooms through my old...
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WatchThe 100+ Best Slides From Cannes Lions 2012
Description digitalbuzz
Here it is. The 100+ Best Slides From Cannes Lions 2012. Now if you’ve been to the Cannes Lions International Festival of Creativity, you’ll know the vast array of amazing content on offer, but perhaps the only challenge you’ll have all week, is choosing what sessions to attend.
So, as he always does, my good friend Jesse...
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Fail Again, Fail Better
“Never confuse a single defeat with a final defeat” -F. Scott Fitzgerald Summer Internship project produced at BL:ND / blind.com Direction / Design / Animation by David Bauer, Michael Ko and Sara Shin. Sound design by David Kamp / davidkamp.de Sara Shin / sarashin.tv David Bauer / dabinmotion.ch Mike Ko / mike-Ko.com
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WatchIce Dew 60 Percent
Description the inspirationroom
Coca Cola is running an Olympics-themed campaign promoting Ice Dew bottled water in China. The micro-site, ice-dew.com, features interactive games along with the 60% commercial in which midgets struggle at the Olympics because of a lack of hydration. “Your body is 60% made up of water”.
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